Written by Lazy Gardens
How do Mary Kay recruiters get women to do things that are not in their best interests? The most basic example is ordering inventory they don’t need on a credit card, because they don’t have the money. There is an easy explanation and it is called mind control.
That sounds dramatic, doesn’t it? But check out this list of seven mind control tactics, developed by Dr. Margaret Singer, an expert on brainwashing. These tactics are used to gain control over another person without “putting a gun to her head.” I mean, guns are tacky, right? And Mary Kay is against tackiness, unless it is unit prizes and those suits the directors are required to buy.
TACTIC 1: Increase suggestibility and “soften up” the individual through suggestibility-increasing techniques such as: extended audio, visual, verbal, or tactile fixation drills, excessive exact repetition of routine activities, sleep restriction and/or nutritional restriction.
The goal posters, the chanted affirmations, the videos, the social media posts … it’s all softening your brain for the takeover. The busy, busy, busy scheduling, the incessant tracking of trivial data … I feel my brain turning to mush just thinking about it.
TACTIC 2: Establish control over the person’s social environment, time and sources of social support. Contact with family and friends is abridged, as is contact with persons who do not share group-approved attitudes. Economic and other dependence on the group is fostered.
Has your spouse been declared a NSP (non-supportive person)? Have you been scolded for missing a meeting? Is your life becoming all Mary Kay, all the time?
Have you been encouraged to drop old friends and hang with the Pink Predators? Have you been told to stay away from certain people because they will steal your dream?
TACTIC 3: Prohibit disconfirming information and non supporting opinions in group communication. Rules exist about permissible topics to discuss with outsiders. Communication is highly controlled. An “in-group” language is usually constructed.
Have you been told to stop watching the news because it’s “negative”? Are your questions shushed, your problems glossed over? If your spouse asks where the profits are, does your director call him a concerned husband, or a “negative influence”?
Is there a group-speak: faces, suits, red jacket, dead reds? Are there short-cut slogans to stop your thinking (thought-stopping cliches)? Do you get a steady barrage of positive emails and phone messages?
TACTIC 4: Make the person re-evaluate the most central aspects of his or her experience of self and prior conduct in negative ways. The subject is guided to reinterpret his or her life’s history and adopt a new version of causality.
I-story pimping anyone? Was your previous career as an ER nurse relegated to the trash heap as “not enriching women’s lives”? Was your work in a Fortune 500 company described as being “a slave to Corporate America”?
TACTIC 5: Create a sense of powerlessness by subjecting the person to intense and frequent actions and situations which undermine the person’s confidence in himself and his judgment.
Set impossible goals while letting them think that everyone else is achieving those goals with ease … Power Starts, 30 faces in 30 days, sell X sets in a week, etc. It’s all to keep you thinking that there’s a pony in that pile of pink crap: you keep hearing others shouting “found one!” from their own tunnels into the pile. You are ashamed to admit you can’t find a pony, so you act like you found one.
TACTIC 6: Create strong aversive emotional arousals in the subject by use of nonphysical punishments such as intense humiliation, loss of privilege, social isolation, social status changes, intense guilt, anxiety, manipulation and other techniques.
Have you been tossed the skunk for “stinking thinking”? Relegated to the back of the room at an event because you didn’t buy enough? Left out of the Big Girls Club? Been blamed and shamed because you aren’t a team player? Had “wearing the suit” and the “strut across the stage” dangled in front of you?
TACTIC 7: Intimidate the person with the force of group-sanctioned secular psychological threats. For example, it may be suggested or implied that failure to adopt the approved attitude, belief or consequent behavior will lead to dire consequences such as economic collapse, social failure, divorce, disintegration, etc.
If your husband dies or is disabled, you will have to have Mary Kay to survive, so don’t send back that product. What would your neighbors say if the Cadillac was towed away?
So…. do these mind control tactics apply to Mary Kay? It’s not a stretch to see how they are used daily in pursuit of the pink goals. The women using these techniques may not recognize them as such, but it is clear how the MK training and scripts fit right into this mind control framework.