Facts, opinions, and the real story behind Mary Kay Cosmetics.
 

Magic Words to Help You Recruit

You read that right. Here are the “magic” words to help you recruit women into Mary Kay. In other words, these are more scripted phrases intended to hit on some of the most common “hot buttons” for women. Is there anything inherently wrong with that? I suppose not. Sales in different industries are all made with some sort of pitch that shows you how their stuff fits your need.

I just continue to object to the extreme manipulation used in Mary Kay. Yes, I think it’s extreme and I think it’s manipulative. Mary Kay has a real “kick ’em when they’re down” mentality behind everything they do. You know…. she tells you that her husband works long hours and you’re supposed to exploit that. She says she misses adult interaction, and you’ve got to pimp that out for all it’s worth. She mentions being on a tight budget, and you have to make her believe that Mary Kay is the answer to all money troubles.

So here’s the list put together by an ex-director. She put it together when she was at the top of her game, unit clubs and all… and within a year she had disappeared from Mary Kay. I don’t know how magic these words were for her.

“Magic Words” to help you Recruit!

  • Are you happy doing what you’re doing .. Do you want to do it the rest of your life?
  • You are so sharp .. I would never forgive myself if I passed up the opportunity to give you my business card and tell you about what I do.
  • You might think I’m crazy .. Have you ever been approached to teach skin care?
  • Mary Kay Cosmetics has asked us to expand in this area .. We are looking for sharp women to teach skin care and I’d love the chance to tell you about how it works. Have you ever tried our wonderful products?
  • Excuse me, my business is looking for faces like yours .. I teach skin care for Mary Kay Cosmetics and I’d love to feature your face in my “Before and After portfolio.”
  • I couldn’t held but notice how efficient you are .. you’d be so great doing what I do .. I teach skin care with Mary Kay Cosmetics and you are EXACTLY THE KIND OF WOMAN I’M LOOKING FOR!
  • Would you consider hearing about what I do? I’d love to sit down over a cup of coffee and tell you why I love my business so much.
  • I’ll bet this is not the first time you’ve been approached to become a skin care consultant with Mary Kay Cosmetics is it? You are so attractive (so sharp .. Or whatever it was that drew your attention to her.)
  • Excuse me, but I’m certain you must be in the glamour business the way you look .. (wait for her reply.) If she says “No”, tell her she ought to be! Invite her to a model night or feature her in your portfolio. ….and, in closing your recruits!
  • You’ll never know if you never try.
  • Think how many times in life that we hear people say “Oh how I wish I had,” be an “I’m so glad you did it”
  • If I taught you everything I knew, do you think you could learn? (No one like to admit they’re not trainable)
  • Look your possible recruit right in the eyes, touch her arm, have a sincere look on your face and say with conviction, “You be great doing what I do .. I look for people of your caliber every day! I’d love to work with you.
  • What do you like about the job you currently have? What would you change? (That’s the key question for your direct approach.)
  • If you knew you would not fail, would you try Mary Kay? We’ve never had anyone we couldn’t teach!
  • We don’t want sales people… just caring women to teach skin care.
  • Are you ready???? For a new career??!!
  • If something happened to your husband, could you take care of yourself and your family in the style you’re accustomed to?
  • How soon do you want to start making money? How long can you afford NOT to make money?
  • Do you feel like you need a change in your life? I believe Mary Kay comes into our lives when we need it the most.
  • $100 won’t change your standard of living… but it could change your life.
  • When faced with any objection, the “Magic Words” are…”That’s exactly why you need Mary Kay” Try in on. “I don’t have any money” *** “That’s exactly why you need Mary Kay!”

9 Comments

  1. Frosty Rose

    “If you knew you would not fail, would you try Mary Kay? We’ve never had anyone we couldn’t teach!”

    Yeah, other than the 1/3+ of every unit that’s washing out at any given moment. Or the 99.5% of people who LOSE money at every MLM ever. But they don’t count. They just didn’t have the right work ethic or positive attitude.

  2. Popinki

    Are you happy doing what you’re doing .. Do you want to do it the rest of your life? (You don’t HAVE to stay in one job or even career your whole life. And while many people work just for the paycheck in a job that doesn’t check all the boxes, there’s a lot to be said for health insurance, pension plans, paid time off, and actual money in the bank.)

    You’ll never know if you never try. (I don’t need to kiss a rattlesnake on the lips to know that’s a good way to get yourself snakebit, and I hear that’s unpleasant.)

    If I taught you everything I knew, do you think you could learn? (“Sure. I bet it wouldn’t take long!”)

    Are you ready???? For a new career??!! (Not if I have to overload every sentence fragment with punctuation marks.)

    $100 won’t change your standard of living… but it could change your life. (Right. I’d be out a C-note I could have spent on yarn or Egg McMuffins or gas or something.)

  3. Destiny Angel

    Excuse me, but I’m certain you must be in the glamour business the way you look .. (wait for her reply.) If she says “No”, tell her she ought to be! Invite her to a model night or feature her in your portfolio. ….and, in closing your recruits!

    That’s what creepy old dudes say to naïve 13/14/15 year olds in small dying malls trying to sign them up to equally skeevy modelling agencies. Glamour modelling to me invokes the topless ladies who used to be a daily part of British tabloid newspapers.

    Any woman who suggested that to me I’d be asking to see their prescription because it’s severely out of date.

  4. Parsonsgreen

    Do you ever have more month than money?

    I will match my time to your effort.

    You can’t sell from an empty wagon.

    You’re soooo close to being a star this quarter!

    Jamie wanted me to tell you she’s so excited to see you at the fall retreat!

    Hey sis we are so close to my Cadillac goal! Can you stretch a little and help us! We will walk the stage at seminar.

    Girl! I heard you are sending back inventory!!? They will ban you for life if you do. Please meet with me and we can discuss ways for you to sell off the inventory without shutting that door!

    I heard you were posting on pink truth. May I remind you that MK works when you do. No one put a gun to your head. Could you help me by taking these brochures to your job and leaving them in thr break room?

  5. NayMKWay

    Some suggested responses (why should they be the only one with a script?):

    I’d love to feature your face in my “Before and After portfolio.”

    Are you saying my face is a “before”?

    …you’d be so great doing what I do…

    But why on Earth would I want to?

    You are so attractive…

    You are so creeping me out.

    You’ll never know if you never try.

    I’ll bet you’ve never tried dropping an anvil on your foot.

    If I taught you everything I knew, do you think you could learn? 

    Sure, but what would we do with the next 10 minutes?

    What do you like about the job you currently have?

    Well, there’s no you there…

    If you knew you would not fail, would you try Mary Kay?

    (With deep sympathy): I think that’s the saddest question I’ve ever heard.

    How soon do you want to start making money? 

    I’m not really driven by money.

    Do you feel like you need a change in your life? 

    Yes, I need to end this conversation. (Then saunter away as if you’ve forgotten they were there.)

  6. Mountaineer95

    “ I teach skin care with Mary Kay Cosmetics and you are EXACTLY THE KIND OF WOMAN I’M LOOKING FOR!”
    Eek! Where is the nearest manhole so I can dive head first into it???

    “ We are looking for sharp women to teach skin care…”
    Lol, seriously, that sounds like an ACTUAL HOURLY PAYING JOB. Lady, if you (or “we”) were actually looking for “sharp women to teach skin care”, you’d hire someone that you pay hourly to actually teach skincare…you’d pay them to show up at whatever group made up of ladies who want to learn more about skincare, and you’d do so WITHOUT requiring them to BUY product from the company or even sign up to be a consultant. But of course we all know better. Hell, the revered GMB herself didn’t (AFAIK) hire an “outsider”, with NO purchase requirements, to show up at her MK events SOLELY to “teach skin care”. What a joke.

    1. NayMKWay

      …you are EXACTLY THE KIND OF WOMAN I’M LOOKING FOR!

      “That’s a HORRIBLE thing to say to me! You take that back!”

      That’d shut her up. Not that I could actually say something like that, but it’s a nice little fantasy…

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