The Standard Director Email to Consultants

Written by Raisinberry

I wanted to give you some insight on the behind-the-scenes life of a Mary Kay Sales director. You know… where everything is always “great” and every company event is “the best ever.” Whatever product or promotion Mary Kay has, it’s always “so awesome” and “to die for” and “you don’t want to miss it.”  Even though I’ve been out of the company a long time, I’m well aware that nothing has changed. The scripts remain the same.

Imagine this email being sent out after the recent Leadership Conference in Nashville. You know, the one where the directors were so disappointed that there were a bunch of food trucks available so they could have the complimentary food of their choice at a party thrown by Mary Kay.

Attendance at Leadership has been dropping over the years, but for those directors who went… upon returning home, they immediately send their consultants an email. I wonder how close your email was to this:

Hello Miss Consultant in my unit!

I am back from attending the Mary Kay Leadership conference and I am SO EXCITED!

You will never believe how awesome this company is and what they do to make our businesses so successful! We are in the right place at the right time ladies! And now that I am home, I am committed and focused on your success! I never want to go to Leadership again without YOU! If you would have been there with me, you would have made the decision that directorship is your goal!

If you want directorship this year, know that I will match my time with your effort! Today is the last day of the month and you can still place an order! Because it is the last day, you will need to assign it to me, and I will send it on through!

You definitely want to be focused on starting January with an order as we head to SEMINAR in these last 6 months. This is the time when we put the pedal to the metal and make big things happen for our unit! You know we are tracking the [***any goal will do***] and we need everyone on board to make this goal a reality! Can I count on you?

Keep in mind we are running the XYZ promotion and you will want to definitely qualify for that!. I will be in my office all day waiting and watching for your participation, and ready to help you make your dreams come true! See you at the TOP! I believe in you!

Your loving (and sweating bullets) director,

xxxxx xxxxx

Even if you didn’t get one of these from your director this year, I am betting money that you’ve gotten them in the past. Each time your director returns from Career Conference, Seminar, Fall Retreat, January Jumpstart, or any other rah-rah event, you can count on an email that says:

  1. Mary Kay is the greatest
  2. I’m committed to YOUR success
  3. I’ll help you with whatever goals you have (as long as they increase my production)
  4. You better place an order now

Ladies, be glad you’re out of this rat race. And if you’re not out yet, there’s no time like the present to make your real life dreams come true. Quit Mary Kay, return your inventory to get as much money back as possible, and live your life knowing you don’t have to hit up family and friends to “help you reach a goal” anymore.


  1. And if you do succumb to your director’s overload of manufactured enthusiasm and find yourself at ConferenSeminaRetreatPalooza, for heaven’s sake, don’t wear… pants.

  2. Great content, Raisinberry. But your grammar is too good—no way could a Mary Kay director send this email.

  3. PS Consultant,

    Loved sharing a room with you Darlene and Joanne at the Fall Advance. I know the room was cramped but so wuz my brain from all the training!!!! I know your career woman portfolio will kick it and can’t wait to see it at your nieces debut. I hope you don’t mind I signed her up, she has a credit card and deserves to hear the opportunity. Also I know this totally slipped your mind but could you also remember to bring $5 for the French toast we split? Cash is fine but also if you bring three people I will settle for $4


    Your Future national sales director emeritay

    • Ya know… I’ve seen an email almost exactly like this from my senior and others. If $5 is going to make or break things for you, then you have other issues.

      • We had to make the directors in our little wanna be area pay cash for monthly dues because the checks always bounced… We did local events together and had to pay for venue, food etc.

  4. “I have an opportunity for you. You order overpriced product through me. You don’t need to sell or even use the product. Just recruit others to order overpriced product from you. Then get your recruits to recruit even more folks to order overpriced products from them. We all get rich from kickbacks on all these orders! No selling required!”

  5. Wait what?
    Why assign it to her? So she puts it in her name???

    Today is the last day of the month and you can still place an order! Because it is the last day, you will need to assign it to me, and I will send it on through!

  6. Short answer: Because so many directors need to order more inventory than they can sell to meet their monthly $4,500 wholesale quotas & not lose their unit, all orders placed on the last day of the month always need to get assigned to your director, so she knows exactly how much inventory to order to meet “production” and not a penny more.
    I think the order doesn’t get accepted by MK Corp if you don’t assign it to directors (You get an error message & it just kind of sits in Cyberspace) & you need to re-submit it the next day or after or you won’t get her products.

    They can’t exactly tell the consultants why orders need to be submitted by directors, because who would want to move into directorship if they knew? & it exposes the lie of “no quotas”.

Comments are closed.

Related Posts