Facebook Groups For Your Mary Kay Business
Facebook groups to push Mary Kay products (and more importantly, to recruit new consultants) are all but dead. If you’re in any of these groups, you see that the MK consultant or director posts about new products, a video demonstrating a product, a big sale, or an event she’s “so excited” about… and there are crickets. Very little engagement from anyone.
The posts that *might* get some results are the ones with big discounts on products. But sadly, even those aren’t getting as much engagement anymore because the Mary Kay ladies are doing so many sales. Simply put, the customers are tired of the racket.
Jamie Taylor was thinking about firing up her group again, but wanted input from directors in the new group on Facebook:
The group by Chelsea Adkins is dead. This is interesting because her group used to be so active and it seemed like she might be selling a lot from it a few years ago. She says she now does a lot of texting!
Emily Schuette, the owner of this new FB group for MK directors, says she has more luck with using her personal profile on FB rather than a seprate group. She also uses text and email a lot.
They’re talking about a “trust recession.” I’d suggest that if people don’t trust the MK ladies, it’s because they’ve been lying to them for decades.
Joni Cool says the algorithm is not pushing groups because Facebook would rather make money from advertising.
Amber Goodyear is over it, Julie Villumsen gets ZERO interaction from posts done by her social media manager (but has luck with videos of herself), and Jessica Cummings gets some comments.
Selling Mary Kay on Facebook is hard. If you were a consultant, what would you be doing to foster engagement among your customers? Would you be focused on product sales, recruiting, or something else with your social media?
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“Sometimes I get a $200+ order as a result, but I can never bank on it.” It’s probably like the “highest check”; she got a $200 order ONCE, from a Facebook post and never saw that level of interest again.
Yeah, that’s the ticket. More emails (directed right to the spam folder) and texts (which will be muted or blocked).
You’d probably have better luck just giving up and waiting for My Shop to throw you an order once in a while. Way less effort and about as much benefit.
I thought the products flew off the shelves and sold themselves?
FakeBook is slowly dying and not just because of the advertising. Any way, since these women own their own small business, why can’t they advertise how they want??
Oh right! It’s not their business, is it!
Few people, if any, buy MLM products from strangers. Few, if any, friends or family like to get into to business relationships with F+F. Few F+F, if any, will choose to make a pity purchase. Of those who do make a pity purchase, few, if any, will do so a second time.
Any early success in MLM is hard to repeat, since your market is tiny to begin with, and shrinks over time as pity purchases dry up and F+F distance themselves from you and/or your “business.”
Facebook is well aware of how annoying (and against guidelines) MLM posts are, so they limit the reach. Few people, if any, end up seeing these posts as a result.
The best thing we all can do for folks tangled up in MLM is to to resist the temptation to make a pity purchase!!!
This is what I love about Pink Truth – the ability to share the frustrations some Mary Kay “superstars” have with their businesses – in their OWN WORDS. I keep thinking of Jamie/Rachel’s recruit Kelly who posted so openly how desperate she is to be a sales director.
Getting people’s attention in 2026 isn’t easy because there’s a bunch of content to consume. It’s even harder when you’re trying to promote a brand with a reputation that’s questionable amongst the masses and doesn’t seem to be changing anytime soon.
And no one is interested in hearing about the same products that aren’t trendy or sitting at their computer for an hour for a sales pitch disguised as a party. Very rarely is a consultant providing expertise with tutorials or education that could be helpful for someone’s skincare or makeup routine. There’s too much going on in the world and people don’t have the capacity. The pitch, experience, etc. has been the same and won’t change if the MLM model stays. People are on to them and want no parts lol
I don’t know how they keep any of their customers with the same stale products. Yes, Clinical Solutions were new, but the “new” Spring line up is more of the same. My friend who is a director (still) sent me a sneak peek of Spring. Very boring. 3 limited edition lip gloss colors, the bronzers from last spring, a white tea + citrus hand lotion and lip balm duo, after sun replenishing gel also a repeat and a “ new” cream hydrating mask which is probably a revamped formula 1 mask without the pink color. Can you get excited? Umm, no.
And the obscene retail prices.
MK Lip gloss — 0.13 oz. $18
NYX Lip gloss — 0.27 oz. $6
I thought they all looked familiar. It’s a roundabout of old products touted as new.
I would HATE getting sales pitches via text. Same with emails. No thanks!
*block*
It’s been at least 8 years since I deleted my FB account and for the most part I don’t miss it (but I can still google and see public groups such as local history and so on) But I seem to recall that at the time FB was supposed to be cracking down on unpaid-for “junk posts” as I thought of them, especially from people pushing MLMs.
It sounds as if the way they’re doing it is through the algorithms. If users don’t want to see the begging posts on their feed but don’t want to hurt the feelings of the consultant or director by leaving the group(which is the only reason I can think of for not actually leaving said group) they can just ignore or block their posts from their feed, (again haven’t been on FB in forever but that’s how IG kind of works).