Mary Kay’s Explanation of the Major Product Changes

After Pink Truth got in the way of Mary Kay’s planned July announcement of major product line changes by announcing it for them in January 2007, Mary Kay offered this information to sales directors who were shocked at the information. Mary Kay Cosmetics has spoken with this message to the …

Pink Truth Foils Mary Kay’s New Product Launch

On January 16, 2007, Pink Truth announced that Mary Kay was changing its entire color cosmetic line, to include lipsticks, compacts, eyeshadows, blushes, and eyeliners. Mary Kay Inc. intended to make the announcement in July 2007, and in fact the “official” announcement was made at seminar. Here’s what we told …

Mary Kay’s Attempt to Counteract Pink Truth

In January 2007, Mary Kay Cosmetics launched a web initiative to help counteract the effect of Pink Truth’s wide dissemination of information. Mary Kay consultants got news of Mary Kay Inc.’s latest attempt to “deal” with the information being put forth by Pink Truth. I had heard that corporate decided …