Welcome to our latest installment of “No One’s Making a Living Selling Mary Kay Products.” Remember: Mary Kay isn’t about selling a product, although that’s the front they use to suck you in. Mary Kay is really an endless chain recruiting scheme, in which the name of the game is recruiting as many people as you can.
I have here the top 30 consultants in the unit of a Mary Kay sales director who has been on the top director trip. She’s had a total of 130 consultants place orders this seminar year.
Here’s how we do the numbers:
- We pretend that all of the product shown here has been sold. We know it really hasn’t. Our personal experiences tell us that most of it probably isn’t sold. But we’ll give them the benefit of the doubt and assume all has been sold.
- We estimate 40% profit on the sales. That’s very generous as well. The only way to make that much would be to sell all of the product at the full retail price (which we know doesn’t happen) and to keep expemses very low. This isn’t the real profit any of them have, but I’m being generous.
- We divide that profit by the number of months included in the total orders to get monthly profit, and then multiply by 12 to get annualized profit.
With these parameters, the top 30 consultants in the unit:
What do we see from these top 30 consultants? We see that if the number one consultant sells all her stuff at full price all year, she will make less than $10,000 on product sales for the year.
What? Less than $10,000? For the top consultant in the unit? For the whole year? Who could make a living on that? No one.
A quick scan down the list shows you that no one is making much from product sales in this unit, even if they sell it all and sell it at full retail. Not very encouraging, is it? Who is selling this stuff?
Almost no one. Mary Kay is a recruiting scheme.