Why Directors Want Star Consultants
Why do Mary Kay sales directors push so hard for consultants to be “star consultants”???? It’s not because it helps the consultants. A star consultant is simply someone who has ordered $1,800 wholesale or more during a quarter. In real businesses you don’t order products if you’re not selling them, but not so in Mary Kay. They encourage you to order regardless of your sales.
So why the push to be a star consultant? Because those stars (i.e. the ordering) help the sales director get a car and get into a unit club at seminar.
Here’s a piece that illustrates how many stars you need. And don’t forget to increase those initial inventory orders!!!
One way to build a million-dollar unit is to build Star Consultants. One director went from the $650,000 Circle of Excellence to the Million-Dollar Circle in one year, and here is how she did it.
Set a yearly goal for Star Consultants
Decide what you want your unit retail production to be by the end of the seminar year and then use the following general rule of thumb to help determine how many Star Consultants you may need in order to achieve that goal:
$300,000 Circle of Achievement = 30 Star Consultants
$500,000 Circle of Achievement = 50 Star Consultants
$650,000 Circle of Excellence = 65 Star Consultants
$800,000 Circle of Excellence = 80 Star Consultants
$1,000,000 Circle of Excellence = 100 Star Consultants
If 30 Star Consultants in one year seems overwhelming, break it down into quarters – that’s only about eight Star Consultants each quarter.
Increase the initial orders of first-time Star Consultants
During your inventory discussions with new Consultants, explain the benefits of having a larger inventory. For instance, they can receive more free product from the Company.
Raise the expectancy level of current Star Consultants
Are some of your Consultants perennial Sapphire Stars? Then give them a reason to work for an Emerald, Diamond or Ruby Star. For example, you can supplement the Company’s Star Consultant program with your own unit promotions. To encourage $500, $600, $700 and $1,000 retail weeks, offers prizes that are not very expensive. For instance, here are some of the prizes you might offer:
- Popcorn or pizza at a unit meeting
- Lunch with your sales director
- A weekend at your director’s home for four quarters of Star Consultant status
Think of all the things that you could do to build your Stars, to build to the top and it may take you there.
Visit the
Gross.
I was a star consultant for 49 quarters or something.
Now I’m a quitter! A lazy looser.
“During your inventory discussions with new Consultants, explain the benefits of having a larger inventory. For instance, they can receive more free product from the Company.”
Here’s a thought experiment. A consultant is offered free MK product for life. The only stipulations are they must sell it at full retail (no discounts or give-aways) and they don’t qualify for commissions on these free orders. Also, no recruiting. Every dollar they make on every sale is pure profit and goes right into their pocket.
How many woman would sign up for such an arrangement?
Sorry Intrigue…that was supposed to be a reply to OP, not a reply to you!
If they were new and didn’t realize how glutted the market is, they might be all for it. “I’m good at sales and most women like makeup. How hard can it be?”
OOOH, FREE POPCORN for spending an extra $600-1800. Thats just insulting.
Oh, don’t forget the neverending recruitment, because most consultants aren’t going to place more than one star order once they see how hard it is to unload the stuff.
One way to build a million-dollar unit is to build Star Consultants. One director went from the $650,000 Circle of Excellence to the Million-Dollar Circle in one year, and here is how she did it.
I wonder if Priceless Chels is reading this.
I’m sure Princess Chels has already read this ad nauseum. And is kicking herself because obviously it’s all her fault that she can’t get 100 stars. Or that 100 stars doesn’t add up to $1,000,000!
Let’s work out this math, shall we? Star Consultant starts at $1,800 wholesale = $3,600 retail. 100 Star Consultants for the year = $360,000 retail, NOT $1,000,000.
For this to work, ALL 100 Star Consultants must be Diamond level ($4,800 wholesale, $9,600 retail) AND you have to personally do Court of Sales ($40,000 retail). I never knew an established consultant (i.e. not new in her first quarter) or who wasn’t in DIQ and “stretching” to finish who was a Diamond level star. You have to CONSISTENTLY sell $800/week to do that. Not even directors are selling that much. Ever.
All of those prizes are insulting. It’s proof they haven’t moved past high school.
I think for directors that means star consultants for the year. So, 100 star consultants means 100 consultants who hit at least $1800 ws/$3600 retail every quarter (or the equivalent of).
“If 30 Star Consultants in one year seems overwhelming, break it down into quarters – that’s only about eight Star Consultants each quarter.”
Your way makes too much sense, ElleBee!
“A weekend at your director’s home for four quarters of Star Consultant status”
Wait. This is a thing someone would actually offer? Oh, hell no.
Well these ARE the people who recommend giving hotel bathroom toiletries to unit members as prizes!
I swear there was one time I saw a flyer for a sleepover at a director’s house and each winner was asked to bring a roll of toilet paper.
I saw a sleepover advertised at a National’s home. The lucky ladies who earned it were requested to bring their own food, bedding and toilet paper. They got to sleep on the den floor.
We threw better slumber parties than that in kindergarten!! At the very least, the hostess gave us pizza and cake!
And your friend’s mom provided the toilet paper.