
You Can’t Afford To NOT Go To Seminar
While you were in Mary Kay, did you ever hear a sales director tell someone that she NEEDED to go Seminar? That if she couldn’t afford it, that’s exactly why she needed to go! That if she could find childcare while she was gone, that was exactly why she needed to go! (For her kids, of course.)
Were you encouraged to attend Mary Kay Seminar so you could “catch the vision” or “see the big picture”???
Remember how nsds encourage all of their consultants to stay at the “area hotel” so that they can get a taste of the good life? Have you been encouraged to go to seminar so that you can “sit at the feet” of the nsd’s and learn from those who have already made it to where you want to be?
Well they always say Mary Kay isn’t like Amway (or any other well-known MLM, for that matter). I disagree. Read this oldie but goodie and you’ll see that it could have just as easily been Mary Kay they were talking about. The cons and the scripts are the same, just the name of the MLM changes. From Eric Scheibeler’s book Merchants of Deception, which details his involvement with Amway:
In mid December, Kerry and Chris came over and described to us what was essentially the opportunity of a lifetime. It was a weekend-long seminar almost five hours away. It was early in January and was called Dream Weekend. There were several reasons we could not go. First, we were feeling overwhelmed! Although we were enthusiastic, our total involvement was all moving far too quickly. Second, we had an infant son, Josh, and we were unwilling to leave him for an entire weekend. Third, we did not have the several hundred dollars that it was going to cost for the seminar and lodging in the high-end hotel, in which it was scheduled. There was just no way it was going to happen. We would catch the next one when our situation was better. Kerry and Chris were very persistent. This was something that I would thank them for later.
They explained that Josh was the biggest reason that we needed to go. His future could hinge on this important seminar. There were many millionaires and multimillionaires that were flying in from all over the country to teach those who ‘really wanted to learn.’ Money was tight for us now, but after a function like this, it probably would never be a problem again. Being strapped financially was actually another major reason to go and learn from people who were financially free. We could even bring Josh with us to the seminar and were encouraged to bring food in a big cooler to save money. After hearing all this, we felt like we had no more excuses. All the issues that caused us to not want to go were presented as the biggest reasons we needed to get there. We reluctantly agreed to put the trip on a credit card. This Dream Weekend could actually be what allowed us to become debt free.
Let’s be honest. The purpose of the annual seminar held by Mary Kay Cosmetics is to further indoctrinate women into the “pink” mentality. It isn’t about any real learning, even though they have “classes” to make it seem like you’re learning. (Just the same junk, retold again.) It’s about fanfare and showing off. Instilling materialistic goals into the independent beauty consultants. And making them think even more pink than before.
None of the “many millionaires and multimillionaires that were flying in from all over the country to teach those who ‘really wanted to learn.’” were going to spend a millisecond with anyone like Josh. Words of enrichment were NOT going to fall like pearls from their mouths.
“Let’s be honest. The purpose of the annual seminar held by Mary Kay Cosmetics is to further indoctrinate women into the ‘pink’ mentality.”
On top of that, I am pretty sure MK and the NSDs actually make money on Seminar. The guest speakers certainly do. I have been to sales conferences in the corporate world…my company paid for me to attend. It was an investment in me, on their dime.
In MK, corporate does not pay for anything. The MK sales force (IBCs, SDs etc.) picks up the tab for everything…including all marketing cost and yes, even the cost of putting on Seminar!
Here, there has been a lot of comebacks from ex-sales directors and they are coming back with a vengeance – very aggressive in their “go-giving”. Is it also happening over there in US? Is there an incentive being dangled that’s not been publicly announced?
I wonder what’s the strategy. How can their comebacks substantiate the ailing income of the NSDs?
I don’t know why it took me 10+ years to start questioning going to Seminar and even starting to dread it. As a big introvert, I found myself hiding out in the bathroom stall or laying down in first aid to get away from the noise, the people and everything that was expected from me. I just gave up on trying to do all the things. The first year I didn’t go to Seminar, I was so elated!
Those classes always left me with more questions than answers. The legal rules wouldn’t allow them to get into specifics, and I ended up buying programs from out side of MK to figure out why I was doing everything I could, even outside of my comfort zone, and not growing.
“Merchants of Deception” is a fabulous book. I recommend it highly. Yes, it’s about another MLM but so much applies to MK.