Double Credit Week!
Written by Parsons Green
It’s August. The second month of a new seminar year. Consultants busted their butts in June to get as much production as they could from their units. DIQ’s doing DIQ. Directors trying to maintain their car status. Discount after discount to get anyone to buy anything.
Mary Kay sent a memo to directors yesterday to announce that on Friday they will give double credit for orders placed through August 29. Remember that these double credits do nothing for your car production or your title requirements. Nothing other than giving you more credit for a “unit club,” a made up title of queen, and a stage walk at seminar.
Mary Kay Inc. told the national sales directors about the promotion yesterday morning and the sales directors yesterday afternoon. They were asked to keep it a secret from consultants until Friday morning. (Oops sorry MK, Pink Truth is announcing it a day early for you!)
The sales directors were on it! Don’t let consultants place any big orders until Friday!
At least the sales directors were looking to keep it a secret until Friday!
Why does Mary Kay need more orders this last week of the month?. They’re supposed to be a family owned debt free company, but they’re still trying to boost the August orders. Things must be awfully slow in the land of pink….
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This is so good, PG!
To reiterate, things Double Credit DOES NOT DO:
–Count towards car production
–Count towards unit minimum production
–Increase your earnings
–Impact your customers AT ALL
The only thing Double Credit counts for is “contest credit.” Things like court of sales and unit club. Things that are essentially FREE for the company to recognize (no, I do not count spit diamond rings as a significant cost to the company). It artificially boosts contest numbers and pushes unnecessary ordering on consultants and directors.
I think they didn’t have enough directors earn the trip to make that a viable reward anymore. They must really be struggling if they’re pushing double credit this early. It’s usually September or October at least before they start rolling this crap out.
It doesn’t even count towards unit production? Lurkers, don’t fall for it. It’s just another trick by MK corporate to suck the money out of your wallet with no benefit to you.
And don’t fall for any baloney from your upline about “unit clubs” or “doing million” or whatever. They get the recognition; you get the debt.
In reality, the one who really benefits from double credit is your director and the drive for unit clubs. It’s a boon for the company since it should drive ordering up for a week.
Like others, I’m curious as to how many earned the top director trip this year.
To further prove this is all about the “perception” of sales (aka “orders”), and not actual sales, consider this thought experiment:
A consultant is able to purchase $10,000 worth of MK product from a GOOB sale on eBay. She pays 10% of MSRP (20% of wholesale “cost”), or $1000 out of pocket. If she sells this product at full retail, she will pocket $9K in margin. If she sells at MK “cost” (wholesale) she still pockets $4K.
She could even sell it at 1/2 of wholesale price and still get better than a 100% return on investment. But instead of finding product at a lower price, MK reps continue to pay MK’s rediculously high prices, and end up losing money.
The fact that MK reps don’t leverage cheaper supply sources shows clearly that the business model is not about selling product. It is about ordering and recruiting. All the incentives in MK are about ordering and recruiting with no meaningful incentives to actually sell.
There is simply no market demand for MK products at MK prices. Selling to yourself and your own downline is the only way to move product!
Outstanding as always PG. I can’t believe I used to fall for this crap.
Double credit to a maximum of $1,000. So not double credit with orders over $1k.
What pisses me off most about this is some people order at the beginning of the month. I hate when the company keeps things from people like this.
The director will convince a consultant to order a ton telling her about the diamond ring she can earn knowing she won’t come close to court of sales anyway so this 10 day double credit really won’t do anything. It got her to order though and finished her month tho.
These people are sick and they choose not to see it
I always told my consultant to NOT order if they don’t need anything. Even if there was a contest like this going on. I saw what was happening to so many other consultants by greedy directors. I just couldn’t do that to my team members in good consciousness. I always told them to sell first, then order.
What is interesting is that this is said a lot. Don’t order products unless you need them.
And the same recruiters and directors will turn right around and ASK FOR ORDERS when there is production needed.
In other words, they’re full of crap when they say don’t order unless you need it, because they do everythign in their power to get orders, orders, orders. They’re lying liars who lie.