Cleta’s Pink Friday Week

Written by Parsons Green

Cleta Colson Eyre has been a Mary Kay Consultant for 40 years and a director for 36. Cleta and her Cheetahs have wanted to become a national area for many years, but she can never get the momentum to do it. That means no national sales director title for Cleat, and no Mary Kay retirement. But she marches forward, singing the praises of this wonderful company and opportunity.

Mary Kay Ash herself admonished Cleta in a letter sent the day after Christmas. Cleta didn’t have enough team members for Mary Kay’s liking.

In February of this year, Cleta bragged that this would be her team’s best year ever. MK Inc. must believe in her, because in May they sent a corporate employee to visit Cleta and her team. At the time, she only had two DIQs.

Sadly, in July, Cleta had to admit this was NOT their best year ever. Nevertheless, Cleta and her team keep going on the Mary Kay hamster wheel.

In her weekly unit meeting on November 24th, Cleta and her team members discussed how their Pink Friday sales went. Here are some excerpts. Watch the videos for entertainment, but I’ve got the summary for you here.

Sala and Maureen:

  • Cleta says Sala had $2,713 in Pink Friday Sales
  • Sala clarifies that this was retail value, and most was sold at 30% off so she only took in $1,800
  • 99 of purchasers took advantage of the 30% off and it hurt her feelings every time she saw an invoice
  • She missed sending 25 people details on the sale, but still had 30 orders.
  • Maureen had $2,261 in sales and three bookings.
  • Mauren doesn’t calculate anything other than retail, so she doesn’t have a total for what she actually collected
  • She saw four faces. She and team member Tina who brought two guests to an event. Maureen said it’s been 20 years since Tina has had 2 faces in a week and she sold $80 between the 2. Tina has been calling Maureen daily for more encouragement to keep her business going.

Cleta:

  • Cleta had 2 parties this week week. Her weekly total was $4,311 and that is not retail. This is what she collected from sales. She collected $630 and $521 from just those two parties. She offered both parties a 30% discount.
  • She couldn’t remember if the parties were Tuesday and Thursday or Thursday and Saturday. Sala had to remind her it was Thursday and Saturday.
  • One party was with two of her high school girlfriends who each brought two friends. Mary Kay taught her you need to make sure to get two bookings from each party. She told the guests she had a contest to get 2 parties booked by December 15th. One guest suggested a few dates to Cleta and the earliest the guest had available based on Cleta’s schedule was the 16th. The guest reminded Cleta that the contest ran til the 15th and Cleta said she’d count it anyway.
  • She had 31 people order during her Pink Friday week outside the parties.

Cleta and her team clearly demonstrate Mary Kay is not a business you can take seriously. None of them seem to be concerned with the amount of unpaid time and money they are spending to run these businesses. They’re constantly talking about how much they sold, often getting confused between the retail value and the amount they actually sold the products for… and never considering the actual profits on those sales.

You are constantly having to hound customers to book parties while offering discounts just to get them to hold one. If you were a potential recruit, would these videos make Mary Kay seem appealing to you? Why not just offer potential consultants the link to your Mary Kay My Shop and you’ll still be able to “sell” the product at a 30% discount.

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3 COMMENTS

  1. What a sad waste of time and energy. This reminds of the folks I encountered in the corporate world who prided themselves on being busy, without ever really accomplishing anything meaningful. They would even remind everyone just how busy they are, even though everyone knew they were getting little if anything done.

    These MK ladies are casual with the important details, but forceful with the squishy stuff. Most folks don’t fall for this.

    I used to cringe at this in the corporate world, as I knew how these folks were seen by others. I can only imagine the social circle these MK ladies operate in. How hard it must be to fight that nagging feeling that no one takes you seriously.

    The solution? Look busy, and brag about it!

    (Cringe).

    • I think it’s just so sad how clueless they are about actually running a business. They talk about “playing makeup.” I think they’re “playing business.”

  2. Oh Cleta. If you can’t even remember what days your “store” was open (ie party days) you’ve got no business running, well, a business.

    Oh Sala. People aren’t going to forego a discount just to be nice to you. Don’t offer a discount and you won’t have to worry, mostly because no one will buy anything from you because everyone else is just about giving products away.

    I’m just picturing someone going into, like, Walmart and saying to the cashier, “I know these are on sale for 9.99, but I INSIST on paying the MSRP of 19.99 to honor Sam Walton!”

    It would be kind of a cluster.

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