Sell Those Foundations!
Written by Parsons Green
Mary Kay launched 72 new foundation options on May 16th. 36 shades in both luminous and matte finishes. To energize the ordering force, they’ve launched a new contest. If you order 10 or more foundations, you will get a special bling button at seminar!
If you’re part of the top 12 units in foundation sales orders, you’ll earn an invite to a special Flawless Face workshop and seminar recognition. You’ll also get a letter from Ryan Rogers himself.. To make things fair, the top 12 will consist of the top 3 units per division by unit sales. The top unit by sales average will also be invited.
Brigitte Iglay ordered all 72 foundations and is using a fancy paper plate method to match her customers.
Amy Kirby is one of ten consultants who are part of an elite squad known as the Mary Kay Global Social Squad. She’s having trouble using the Mary Kay virtual tool for foundation matching.
Michelle Hendrickson admits she hasn’t had much luck with the tool. She’ll continue to do strip testing in person.
Cynthia Lewis tried the virtual tool. She got the same result each time, but when she tried in person, it looked terrible.
Sarah Graham shares tips on taking the best picture for the tool. She’s found that Lori Hogg’s conversion chart is the best so far but it’s only available to people who have signed up for her $49 course.
Taylor McKnight will use the tool to match. She will then do another match with the customer in person, using those results to help train the tool.
Seriously, does any of this sound fun? How much money are consultants spending on full size tubes or even the limited edition sample sizes? If you went to Sephora to buy a new foundation would you be dismayed if the salesperson held up a dirty paper plate? Why does it seem to me like Mary Kay doesn’t seem to care enough to give their consultants the tools they need to properly sell to customers?
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Neither the stupid bling button or a photocopied letter from Ryan’s secretary do anything offset the major financial cost the consultants incur trying to have SEVENTY TWO foundations available for samples and inventory. A four year old would know these are not worthy prizes!
It’s almost like corporate has a bet to see how much abuse the consultants will continue to tolerate.
Wholesale cost on 72 foundations to demo is $1,008. Plus tax and shipping. Just for demos. That doesn’t count the 100+ foundations you were upsold by your director for your inventory that are now outdated. That doesn’t count the new ones you’re going to want to stock, because “successful consultants keep an inventory. You do want to be successful, don’t you??” That doesn’t count the super special extra elite top secret courses held by “experts” who aren’t even MK employees.
What a money pit.
Also, if I’m a customer and I find my foundation, I don’t want to take the quiz after the fact to teach their AI tool, like one consultant suggests. I just want to take my foundation and be on my way, thank you very much.