Here is a recent post in a Mary Kay group on Facebook. The poor consultant can’t find new customers, and knows she’s going to have to do the “warm chatter” thing. (For those who are new, “warm chatter” means walking up to a stranger in public and trying to start a conversation with them so you can push MK on them.)
As always, this is where the biggest problem is with retailing MK products. How do you find customers? You don’t have any foot traffic like a regular store. It’s hard to get people to buy consistently. (Partly because you’re always trying to recruit them and they just get sick of the MK routine.) You’re constantly looking for new customers, but no one can tell you exactly how to find them.
They’ll give you general suggestions: Get out and meet people! Do social media posts! Collect names at your hair salon! But it’s impossible to get enough new contacts. To make just $2,000 per month at MK, you’d need to find 70 new contacts each month.