Written by The Scribbler
We have one more year of “virtual seminar” for Mary Kay, but you can bet in 2022 they will be in person at the Dallas convention center. There is nothing more important to the cult. Indoctrinating someone through an internet connection isn’t the same as the in-person experience. The mind control begins with the revered Mary Kay dress code.
Most of the Seminar guidance put forth by Mary Kay’s leaders reads like Bible prose: “Yea, and all consultants shall appear in Dallas beskirted – yea, those that appear in pantaloons shall be made to drink of the bitter waters and shut out of the camp, unless she bringeth an unblemished calf to Mary Kay Ash’s office for a jealousy offering, Selah.”
A classic Seminar how-to document says things that are sure to make your brain rub its gray-mattered chin and ponder, “You know, some of the points sound suspiciously like writer Bob Larson’s cult identification guidelines!” So if you’re wondering why I’ve called you here today, it’s to show you a few similarities between the Mary Kay and Larson schools of thought. Ready?
“Do not try to combine this with a family vacation. If you all come early and your family leaves [before Seminar begins], that would be fine. To attempt to room with your children and entertain them is simply too much…”
I have to admit, I can’t imagine anyone dragging their family to Seminar, especially if Disney World was the second-place contender. To give credit where it’s due, though, Seminar is insanely kid-friendly, complete with parades, music, dancing, and awkward interactions with gaudily-dressed characters!
Many NSDs encourage Seminar attendees to “fly solo.” One NSD takes the idea several bolded-and-underlined fonts further in her “Conference and Event Ettiquette” document:
“If the EVENT IS IN YOUR CITY, STILL stay in a Company hotel. Driving back and forth from your home keeps you ½ in the Conference and ½ in your home life and responsibility. There is NO WAY you can have an effective ‘thought shift’ or FULL Experience that way.”
Shoot, if I didn’t know better, I’d swear that these leaders were promoting isolation from the outside, in which “a diminished perception of reality results when one is physically separated from friends.” How else to explain the strange logic of “Even if your house is three “Yee-haws!” away from the Dallas Convention Center, you should turn your powdered nose up at free home-cooked meals and a familiar bed in favor of paying for meals of rubber chicken and a game of Roomie Roulette, in which you learn which Mary Kay stranger you’ll be spooning with for the next three days.” Will your bed buddy snore, slobber, or sweat? Packing earplugs, a tarp, and a small oscillating fan is not prejudging, people – it’s all about her!
It’s important that you get your attitude in gear for Seminar, and what better way to do that than by telling you – a Mary Kay independent contractor –what kind of friends you should have? An NSD advises:
“Please remember you have paid a lot of money for this experience. In order to maximize your return remain positive and only hang around excited, positive people.”
Does this sound anything like exclusivity, a self-righteous “we” versus “they” attitude found in cults? Even at Seminar – supposedly the happiest place on the planet – consultants completely into the hype are advised to shun those who are more reluctant. While I can understand shying away from the consultant who keeps muttering, “I am going to butcher the next painted hussy who talks to me,” I’d like to think that the Go-Give spirit would exercise a bit more understanding than that.
If you know your sister consultants are weary, wouldn’t you do your best to encourage them, not shun them? Whatever happened to the whole “Maybe she needs me?” mentality used in recruiting – doesn’t it apply to the Pink Sisterhood as well? Or is that kindness only reserved for those who keep the orders coming?
Who knows what your fellow consultant is going through personally that may have her on edge. But why not help or encourage her, even if she isn’t as excited at Seminar as you are? While I don’t have a sage “Mary Kay Ash always says…” quote to add here, I’ll encourage you with guidance that carries far more weight: “Whatever you did for one of the least of these brothers [and sisters!] of mine, you did for me.” (Matthew 25:40, NIV)
Ready for a nap? You should have done that before you left the house! The NSD says:
“Rest before you go; you don’t get much sleep, plus you’re too excited to rest when you get there.”
I don’t know about you, but sharing a room with three women (who I may or may not know) would be enough to keep me sleeping with one eye open. Do you think the lack of rest at Seminar falls under the guideline of sensory deprivation? “Fatigue coupled with prolonged activity can make one vulnerable to otherwise offensive beliefs and suggestions,” explains Larson. Bottom line: If you’re dog-tired and someone onstage is preaching “Mary Kay is never, EVER to blame!” there’s a chance that you’re going to sleepily raise a hand towards Heaven and mutter “Testify” in the hopes of shutting her up.
If a bit of sensory deprivation wasn’t enough to jimmy your moral door open, the NSD throws this can of kerosene on the fire:
“Classes end at 4:00 PM; must be back at Awards Arena at 6:30 PM for Awards Night! Whatever you do, don’t miss the opening! Be in your seat no later than 6:30 PM. Eat what you can when you can. (food is not a priority tonight). Plan on a midnight to 1 AM departure from the convention center. TRULY A NIGHT THAT DREAMS ARE BORN!”
Oh, dreams are born, all right – dreams of a pallet packed with junk food. “Depriving one of essential nutrients and enforcing a low protein diet can lead to disorientation and emotional susceptibility,” explains Larson. An altered diet can make you do all sorts of wacky things. And speaking of wacky, I just got an idea! How about having an intermission halfway through the awards presentation where NSDs dress up like castle wenches and serve Seminar attendees a Medieval Times-style banquet? Hey, if Jesus can wash feet and be cool with it, then surely NSDs can stop teaching the Husband Unawareness Plan long enough to Go-Give me a turkey leg.
Finally, it’s time to head home. A relaxing airplane ride will give you the chance to catch up on some much-needed rest…or will it? The NSD wraps things up with this advice:
“Psyche yourself up to meet the real world. Write goals, study notes on plane ride home.”
I have a better suggestion. Eat two or three times and crash for the remainder of the airplane ride, because if you don’t, your family will unintentionally become the spark that lights your pooped powder keg. Think about it: as you stumble through the front door, your husband greets you with a “So, did you learn anything new?” and you lose your mind on him.
But here’s the jacked-up part: While your husband felt your wrath, Mary Kay gets off scot-free. The company doesn’t get one bit of emotional backlash because you faithfully followed your NSD’s instructions to stay happy and positive and only hang around those that are. It’s a genius setup, really; consultants pay to stay at Grandma Ash’s house for a few days, get loaded up on sugar, and are subsequently sent back home before they can crash.
Now I realize that women may be bristling at the notion that I would associate Larson’s cult characteristics with that of Seminar, so I’m going to invite you to try something fun. You like fun, right? Great! All you have to do is breeze through the article I’ve referenced in the beginning of this piece, jot down the 19 points on an index card, and take it with you to Seminar. Once you’re there, go on a scavenger hunt! Each time you encounter something on your list, cross it off and write a quick one or two word description of what it was you spied. Don’t “reach” or try to cram something into a category – just watch. How many things will your eagle eyes spot? You’ll never know unless you try!
So come, let us reason together, and have a safe trip there and back.