Written by Parsons Green

Mary Kay encourages directors to continue to place wholesale orders by awarding them “prizes” throughout the year for being “On Target.” No matter the seminar year, you can find a number of contests, all geared toward awarding this “on target” crap. And it doesn’t necessarily mean a consultant or director is halfway to the goal at the halfway mark of the contest period. Just about any progress toward the goal will do and you’ll be told you’re on target. The point of this exercise is to squeeze extra orders and recruiting out of the sales force.

Toward the end of the 2025 seminar year, the directors had 3 prizes available to them for being on target for the top director trip to Budapest (which requires the directors to make it into the $650k retail ordering club):

• Luggage Tags
• Makeup Bags
• Laundry Bag

These prizes likely cost Mary Kay pennies to purchase but they gave directors false hope that they were on target. Let’s look at a few directors who were confident that they would finish the goals but did not.

Gina Shannon wanted to earn the top director trip to Budapest for her husband. Sadly, she only finished the $500,000 retail club. Gina and her team ordered $250,000 of wholesale product. She is the #1 sales director underneath Missy Hughes O’Neal for the last three years. Missy did not earn the trip either.

Casey Evans earned all three prizes for the first time ever. She finished the $300,000 retail club but at least had her best year ever.

Kimberly Cavarretta decided she would keep one makeup bag and offer the other to her consultant who earned the Queen’s Court of Sales. Kimberly only made it to the $400,000 unit club but bravely admitted that this year she briefly lost the use of her Pink Cadillac and had to settle for the Equinox. Luckily she was able to bounce back and earn her 20th Pink Cadillac to ensure she’s had 40 years of driving pink in Mary Kay.

Roxy Coursey was only 50 appointments away from earning the trip. Her unit of 78 ordering consultants came up short, and she finished the $500,000 unit club.

Jessica Kozloski was jazzed to try to earn this prize. She extended an offer to join her top unit so everyone could participate in the fun. Jessica fell short as well with a $350,000 unit club.

Katie Bronkema raced to the finish for a $350,000 unit club.

And finally, there’s Cindy Sheppa. This would have been Cindy’s 8th Top Director Trip in a row. She was so confident in this win that she wanted everyone’s tips on things to see and do in Budapest. However, God had other plans in mind and Cindy’s team did not earn this trip. She will taking a sabbatical from social media until after Seminar. In the Director’s Group Cindy bravely admitted she is taking her eye off the scoreboard and will be focusing on what God is trying to tell her. Will He tell her it’s time to quit Mary Kay.

Consultants should see posts like these so they can see how much begging, hard work, and futility goes into the struggle to earn this trip. And shame on Mary Kay for offering directors false hope that they are on target when in fact they are nowhere close.