Heather Wickstrom Lies to You
Heather Wickstrom is a disgraced former Mary Kay sales director who now shills for another MLM, Bellame. She was terminated by Mary Kay in 2023 for violating her contract. She was in MK for 22 years, but according to her own confessions, she had no idea that she didn’t own her own business, that the free car wasn’t really free, and that almost no one was making money. Heather basically admitted MK was a scam and she was an active part of it for more than two decades.
Heather recently ranted about “borrow your face” tactics used by women selling Mary Kay or Bellame or any other MLM product. She says that’s not a strategy and you are being lied to.
Wait… Asking to “borrow someone’s face” is not a strategy that works and people are lying? Kind of like this?
So for 22 years in Mary Kay, these were great tactics that Heather not only used, but also taught. And now these tactics are lies and they don’t work and it’s all dishonest?
Right. She was lying then, but she’s not lying now when she is telling you that she finally figured it out and she’s doing somethings that is “duplicatable, scaleable, and actually designed for everyone.”
And Heather is soooooooooo successful with Bellame that she gets to call herself a “senior diamond director” in her MLM. (And she she’s apparently also a “menopausal momma” and a “social media strategist.” )
But the joke continues to be on Heather, my friends. She’s a fancy “senior diamond director” in Bellame, which means that she’s making around $40,000 a year with the company, if she’s around the average. Yes, she makes a whopping $40k per year BEFORE business expenses. (In fairness, that’s probably all she was making with MK too, but in 2025, that’s not a lot of money, especially when you’re pretending to be super successful.)
In June, Heather was telling everyone how she can show you how to do this if you’re not profiting and a virtual assistant is earning more than you.
Newsflash, Heather, virtual assistants are making more than YOU at your “senior diamond director” level.
But trust Heather! It’s “different” in Bellame. How different can it possibly be if Heather is still making so little money, and still forced to used social media to pretend to be successful in order to get people to sign up?
The grift goes on….
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Hmm…I am reading that income disclosure differently. The captions says that is for six months, not one month. If my reading is correct, that translates to $6,754.46 gross annual, not $40K. Neither reading is something to brag about!
(I reread it multiple times, and don’t see where they say this is a monthly number. But it is my guess the want you to believe it is a monthly number!)
Oops…my bad. The title of Bellame’s income disclosure page says it is monthly.
Don’t scare me like that! I hate making mistakes on this stuff! 🙂
Another sad victim of Vanishing Philtrum Disease caused by over-filtering your photo.
I feel like she’s hurting. She doesn’t know it, but she’s hurting. Mary kay hurts people and she’s clear evidence of what it’s like to be in a closet mean girl club for half your life just to get pushed out. No one acts like that naturally. She’s constantly trying to prove to herself and the world that she’s making good decisions and that people should follow her. If she was confident in Bellame she’d stop passive aggressively calling out MK people. Hurt people hurt people. She’s being mean to everyone else while trying to manage her life. She probably learned that in MK too. Survive skills. It’s behavior worth studying for sure.
That’s possible, but it may also be that she just sees all of the commotion and consternation at MK and sees an opportunity to lure dissatisfied consultants into her own downline, for her own personal benefit. She could be pushing buttons (she knows all of them), while simultaneously positioning herself as someone who is uniquely qualified to understand their unhappiness.
Yes. Heather is both victim AND perpetrator.
And that’s the AVERAGE. This equates to $13.75/hr, after the standard deductions. Basically, what Kroger pays to bag groceries. But they don’t call you a “Senior Diamond…”
I was checking into a hotel next to her at Leadership one year….I was not impressed with how she chose to treat the front desk people. Maybe she’s nicer now that she’s in a “better” position?
MK people are THE rudest, most narcissistic women I’ve ever been around. The hotel people care zero about the ridiculous titles they hold in MK and are so not impressed. Heather has a look that she’d also expect royal treatment because of her made up title.
MK did this to people. They told them their poop don’t stink the second they got that 3600 inventory. They have ridden around on those high horses ever since. I feel sorry for them. People detest them and they don’t know. They’re no one outside their pink or Bellame bubble. It’s sad and I feel sorry for them. Thankful I never hit that level of deception.
I’ve said before that they don’t see women as equals. They have never mentioned meeting “businesswomen” while travelling, only “businessmen” and the occasional pilot who fawn over how smart and professional they are.
Women regardless of their status are relegated to potential downline material be they a doctor, a lawyer, a nurse or a waitress. But generally only the first three are lauded as recruits; the rest, the ones who appear to be seen as “less desirable” may get a slight acknowledgement.
The Bellame website is beautiful. You can buy anything from lipstick to shampoo, collagen, energy supplements, and even a sleep-aid product. They are all overpriced.
As I recall, Heather rocketed up the Bellame ladder. I’m guessing it was because she was able to coax a lot of other unhappy MK women to join her. Now, she’s stuck.
I wonder how much of her Bellame success is self-funded.
“Loan me your skin”…”can I borrow your face”…
Sounds like something from Silence Of The Lambs.
I was going to say Ed Gein! Same idea!
And also what Heather isn’t realizing is by saying what she is in her recent Bellame posts, it makes her look like she is an idiot who spent decades not understanding she was being scammed, and that she can’t be trusted to make good recommendations about what company may or may not be the right one for recruits. Either she wasn’t smart enough to realize MK was a losing proposition (and thus one should not take any business advice from her), or she indeed IS smart and KNEW it was a scam and chose to lie about the opportunity to potential recruits. Neither is ideal, Heather.