LaFreda’s Flop Year
Written by Parsons Green
LaFreda Williams has been in Mary Kay for since 2000 (that’s 26 years!!!!) and became a Million Dollar Director for the first time in 2021. This means she and her team ordered $500,000 (wholesale cost) of inventory from the MK Cosmetics. There’s no telling how much of this inventory was sold to a retail customer, and for what price. The company simply doesn’t track that.
At the beginning of the seminar year, LaFreda declared she wanted to become a second time Million Dollar Director. She has some customers who order directly from the company, and others who order from her inventory.
She appears at a lot of vendor events and with her inventory she can provide quick delivery. Her business offers her the flexibility to appear for three full days at a Postmasters Convention.
LaFreda has the unit pins and bees to prove that she’s a Mary Kay success. (No, LaFreda, those low quality diamonds aren’t worth $20k. More like a few hundred dollars.)
The next Mary Kay event will be the 2026 Leadsheep Conference this month. Sadly, Mary Kay Superstar LaFreda did not earn an invitation to the Guitar and Glam Party or the Leadership Luncheon. She had to break the news to her husband that they would not be going.
To earn the Guitar and Glam Party with VIP Early Access, directors had to meet two of these requirements between July 1st and Dec 31st. You just needed to meet one requirement for regular entry. LaFreda met none of these.
- Personal retail sales of $27,500. (Wholesale of $13,750)
- 15 new Great Start Qualified Consultants ($600 wholesale in their first four months after signup
- $200,000 in team retail sales (Wholesale of $100,000)
To earn the luncheon, directors had to meet these requirements.
- 12 new Great Start Qualified Consultants
- Have 36 team members place a $600 wholesale order. LaFreda’s orders will count as well.
She also didn’t meet any of these.
A few days later, she printed out 26 years worth of her income statements. LaFreda was preparing for January to be her best month yet. Her husband is convinced she will become a national sales director.
LaFreda quickly decided that she’d also have her best month of personal product sales EVER! $26k retail sales is her goal, and all she needs is 260 people to each spend $100. Or 1,000 people each spending $26. Easy peasy!
But less than a week later, LaFreda came to the sad realization that she is NOWHERE NEAR her goals!
Sadly, LaFreda posted an office picture that showed her director line up in the background. She currently has five first line and two second line directors. She’ll be an nsd in no time. All she has to do is find 13 more directors before the current 7 directors lose their units.
All the pretty displays in the world won’t help this unit or (never-to-be) national area.
Visit the
That last picture is exactly what her upline and corporate want to see!
MLMs like Mary Kay strive for this: Fool your customers into believing they are business owners so that they fill their homes with way more inventory than they can ever hope to sell or use personally, then convince them to recruit others into their downline to do the same, ad infinitum.
No outside sales necessary!
Also, once they run out of money, get them to recruit their own replacement…and pressure them not to return that inventory when they leave. Churn and burn, baby!
How do you sell a new recruit on this when you can’t even earn a trip to the glam and guitar party?
One photo with the boxes that just came in and another with a whole store full and likely is still ordering more. The spending literally never ends. I’d love to see her ledger or one for anyone who’s been in for that long. Wonder if they have an idea of how much they’ve spent on products vs what they’ve earned on them??
She probably has very creative ways of moving all that inventory. (Wink-wink.)
“Million-Dollar Director” LOL
Either Johnny 🏢 is a shit husband ↪️ who’s remarkably well-versed 💬 in MK talking 🫑 points (step up her game, 🌂 determined that she become an NSD 🎶) even while pouting about 🧃not getting to go to MK events that no one 🏵 besides the huns care about 🇬🇪, or else LaFreda is using him as 🥋 the mouthpiece of her own inadequacy 🎇🙃👜.
It’s not flattering 🐄 to either of them.
🐕🐽🍏🫗👢🎛🔔. There. I used up all the emojis. None left for the huns 🤪
Love you Popinki!
Love ya too, PG! 💚 (found room for one more)
Your comment wins today 😂
Everything looks so cluttered and junky.
Putting decorations on the stair banister is not safe. If someone loses their balance and needs to grab the rail they can’t.
Damn. 26 years. And for what? No 401k. No benefits. No rights and guarantees. This is not the flex she thinks it is.
Furthermore, God didn’t “open the door” for her to go to that three day convention thing. She submitted an application and paid a fee and was accepted. Good grief. 🙄🙄🙄
“It’s far from easy operating multiple businesses”. So…she isn’t able to live off just MK? What’s this multiple business stuff lol, thought you were only to focus on MK if you were nsd directed?
That photo with wall to wall boxes with the understanding she didn’t even qualify for the pathetic “status” whatevers at Lead More Astray – that is heartbreaking.
Hubby has a junkyard business. He’s paying the bills while she plays pretend CEO. I think she also has some ministry counseling thing she charges money for.
“I think she also has some ministry counseling thing she charges money for.”
Not surprised.
I just can’t wrap my head around how much chaos it would create to retail $26,000 in ONE MONTH. She’d be right there with “glass facials” chick who couldn’t fulfill orders, even after 6-8 week waits for product.
If you think about all the products she likely has at her house… it could easily be $20k wholesale. Think of all the little extra orders placed to finish this goal or that goal. Ordering to get a bonus or a prize. It adds up fast and she’s been in a long time.
Very true. But she’s probably justified to herself that she needs all that on hand to service her customers. Plus, there’s absolutely no way she has everything on hand that her customers want. Plus packaging, shipping, delivering that many orders… there aren’t enough hours in the month to FULFILL that many orders, much less harass enough people to sell that much in the first place, even at steep discounts.
But it would be fun to watch! 😀
With MyShop the consultants are discovering customers would rather click a link and have the products arrive in the mail than have their consultant visit in person, even if the consultant lives just down the street. Unless they can return it within the deadline, they’re stuck with their hoarder piles of inventory.
BP, isn’t that horrifying, TRULY, to contemplate? The years of needless ordering, stacking boxes on boxes, knowing XX amount expired eons ago but who could bear to throw it out when it’s “still perfectly good!! It’s all brand new, still in the wrapper!”. I wonder if it’s possible to write it off taxwise as spoiled goods or something.
She obviously can’t do primary school arithmetic. She should have divided her goal out by 20 days (working M-F) and instantly saw that NO ONE could give away,for free, that much MK per day for 25 days straight, let alone sell! ROFL! I can see it now, like The Apprentice, “Please! Will you take $100 worth of MK?” as everyone says no while they keep walking….lol!
Does she have 2 rooms crammed with Mary Kay stuff? Geesh!
Along with paying for their own travel, hotel and meals, how much do these women have to shell out for a ticket to the Nashville Leadership Conference?
Couple hundred dollars just for registration.
I think she is a gorgeous woman but she def needs to get out of the MK fog. She is DEEP in denial and blaming herself for what is an insurmountable business “plan”. GET OUT NOW!
Good Lord. As Popinki pointed out, the emojis are a bit over the top…kind of making me re-evaluate my own use of them. 🤔
All that freakin’ inventory!!! I had to zoom in to see that she used the Oh Shit face emoji at the end of her sentence about coming home to a bunch of packages as if she wasn’t expecting them. At least she can return the Amazon ones most likely, but I’m guessing that you can’t return MK inventory unless it’s defective/damaged or if you’re quitting. Her credit card bills must be insanely high.
Broken record here… first thing that comes to mind now is the new MyShop environment and how that is going to affect her this year. It’s only mid-January and it looks like she’s in trouble, but it’s kind of amusing that her husband was so bent on attending the luncheon and guitar party…