Dacia and Karl Wiegandt sure have that Mary Kay go-give spirit, don’t they? Today’s article is a bit of juicy gossip about “The Berry Farm” in Miami, run by Karl Wiegandt, husband of Mary Kay NSD Dacia Wiegandt.
The story begins with Burr’s Berry Farm, a strawberry farm and fruit stand that was started 1965 by Charles and Mary Idena Burr. The family operated the farm until 2013, when they began renting it to Karl Wiegandt. The Weigandts continued to operate the business as Burr’s Berry Farm, but through an LLC called The Berry Farm LLC. In 2019, Karl registered an LLC called Burrs Berry Farm LLC, but dissolved that in 2020. (It is unclear why the Burrs Berry Farm LLC was created so late in the game, but this may have something to do with the apparent dispute with the Burr family, which you will see later in this article.)
After 7 years of renting the farm from the Burr family, the Wiegandts moved their operation to a new location. Along with the move came a rebranding from Burrs Berry Farm to The Berry Farms, and a new website of floridastrawberryfarm.com:
This all seems simple enough, right? Except there is a teensy little problem with the Wiegandts pretending their “family farm” really belonged to THEIR family.
Here, Dacia says “I know my Papa Jack who started this farm in “1964” is looking down upon heaven smiling so proud of the legacy continuing.”
Except it wasn’t Papa Jack who started the berry farm. It was Charles Burr.
UPDATE: Dacia has clarified for us on Facebook that she was referring to Jack Wishart:
Except the original post said Jack started this farm in 1965. Jack didn’t start the Burr farm or the Wiegandt farm.
Dacia then changed her Facebook post (but did not change the IG post) to say Jack started our family farm business in 1965. But Jack didn’t start his tomato farm until 1974. His Pine Island “u-pick” farm lost a big lawsuit brought by a family whose son was born without eyes as a result of chemicals sprayed by the farm in 1989.
Lying is apparently so much a part of Mary Kay NSDs, that even when called out on her lies, Dacia can’t admit them and continues to be untruthful.
The lie continues on the website of the new The Berry Farms:
The Wiegandts haven’t been part of the Redland farm community for 60 years. The Burr family has. Why are the Weigandts lying and pretending that THEIR family has been doing the berry farm thing for 60-65 years?
And then there’s the problem with the Wiegandts leading people to believe that Burr’s Berry Farm was moving.
The Burr family makes it clear here that the Wiegandts have been RENTERS for the last 7 years.
It seems the Burrs wanted to end things with the Wiegandts amicably, and even put a link to the new The Berry Farms in their Facebook Post.
Yet there were clearly troubles between the Weigandts and the Burrs. A public post on Rebecca Burr Isaacson’s Facebook profile says: “We were just recently able to have our fathers name returned to us from the renters.” So maybe this is why Burrs Berry Farm LLC was registered on 4/30/19 but dissolved on 8/13/20?
Rebecca Burr Isaacson makes it clear that the Wiegandts have been farming for 7 years, not the 60 years they claim on their new website. She also mentions them keeping the Burr’s Berry Farm Facebook page and pictures, which appears to be the reason for the new Burrs Berry Farm page.
The Burrs make it clear too, that THEY are not moving. Burrs Berry Farm is closed permanently.
It seems Karl Wiegandt didn’t exit the farm how or when he was supposed to. The least ended June 30, but the Weigandts left a mess at Burrs:
Here’s the vacation the Wiegandts apparently went on, rather than removing their things and cleaning up the Burr property.
And it seems the Burr family is displeased with what the Wiegandts turned their property into during the 7 years they were there, referring to it as a “farm circus.”
Here’s what the property looked like in 2019:
This is the Wiegandt Harvest Festival:
And here is the Wiegandt Christmas festival:
Who knows what the agreement was about the business the Wiegandts were supposed to be conducting on the Burr property. Clearly, the Wiegandts wanted a farm that would host seasonal events, and that’s what they appear to have at the new location for The Berry Farms. This all seems to have ended badly with the Burrs, however.
It was reported on January 24, 2020 that the land was under contract to be sold to Lennar Corp. Lennar was in the process of getting the property rezoned in order to build up to 180 homes. However, as of the writing of this article, online property records show the owners of the parcel to be Charles and Mary Burr.
What’s the problem with what the Wiegandts have done if the Burrs were selling the land anyway? It appears the Burrs did not like how the Wiegandts did business, and they do not want the Wiegandts profiting off their family name and pretending that they are somehow carrying on the Burr family legacy. They were renters and now they have a new spot. Just tell the truth about it.
Here is the new property. It was purchased 2/9/18 for $900,000 by JLK TWO, LLC, Karl Wiegandt’s company.
This is the before:
And this is during construction:
There are a lot of curious things going on with Dacia Wiegandt, and her outside interests outside of Mary Kay.
- At some point, Dacia started her “farmer’s wife & heels” website and began blogging about this “farmer’s wife” persona. That site now forwards to her “delightful dacia” site. Apparently she wants to be a lifestyle blogger.
- Not so long ago, she gave up her pink Escalade in favor of the cash compensation to get a Lincoln Navigator. The stated reason was needed more room for the kids, but the implication is clear: a distancing from outward signs of Mary Kay.
- Dacia sold her MK studio (“Studio Pink”) in December. She sold off everything including the furniture.
- Her Instagram account is all about social media influencer, and almost nothing about MK. She changed her IG handle from “nsddacia” to “dacialea” and doesn’t even mention Mary Kay in her bio. I had to scroll back nearly two months in her IG posts to find anything involving Mary Kay, and it was a picture from Virtual Seminar 2020, in which she could barely be bothered to brush her hair.
- She’s now busy promoting other MLMs like:
- Multiple times a day she posts with links to her “inspirational outfits”…. which are all, of course, affiliate links that she makes money from.
- She does an online rummage sale at Poshmark. She currently has 185 items listed, many at $10 or $15. Seems like a heck of a lot of work to make some extra money.
It seems that Dacia is focused on everything except Mary Kay. Is she just exploiting her MK popularity to make some extra money? Or is she creating her backup plan for when she leaves Mary Kay in the near future?
But back to the berry farm…. It seems really shady to pretend that the Burr family legacy is their own.
Why lie about the origins of the berry farm? Maybe it’s about greed. Maybe it’s about being fundamentally dishonest and unethical. Maybe it’s an extreme sense of entitlement to claim another family’s history as your own. Maybe it’s the pursuit of the almighty dollar without regard for who it hurts or deceives.
Maybe it’s the same sickness that pervades Mary Kay. Constant lying about the income and the “opportunity.” I always say that if the MK opportunity was so fantastic, there would be no need to lie about it.
I do know this for sure: Many women in Mary Kay look up to Dacia and consider her a role model, but she is not someone you should EVER wish to be like.