Facts, opinions, and the real story behind Mary Kay Cosmetics.

Fraud Investigator Develops Public Awareness Site on Mary Kay

Milwaukee, WI November 20 2006 — Tracy L. Coenen, CPA, MBA, CFE, a nationally-recognized fraud examiner and expert witness, has developed a website to educate and inform the public about the Mary Kay Cosmetics business opportunity. Pink Truth (www.pinktruth.com) has quickly become a valued resource to hundreds of thousands of women around the world.

Coenen, a highly credentialed and experienced fraud investigator, is utilizing her expertise on fraud to reach out to current and former independent representatives of Mary Kay. Widely-available internet access has made information and opinions shared by these representatives available to women considering becoming independent beauty consultants.

As a former member of Mary Kay’s independent sales force, Coenen has first-hand experience with the abuses that occur in multi-level marketing companies like Mary Kay. Typical abuses in MLM companies can include incomplete information given during the recruiting process, unsubstantiated earnings claims, and pushing large quantities of inventory on new recruits.

“The site is aimed at putting information in the hands of those who need it most: those who are considering signing up and those who are struggling with their Mary Kay businesses,” said Coenen. “This is a rapidly growing public awareness campaign to give women access to potentially negative information about the Mary Kay business opportunity. Women deserve to know the truth about their chances of success, the typical earnings of a beauty consultant, and the realities related to recruiting new members.”

As the visibility of the site expands, Mary Kay’s corporate executives have taken note, even advising high-level members of the independent sales force to discourage members of their downlines from visiting the website. Coenen has received hundreds of emails thanking her for the positive impact the website has had, and she intends to continue providing information about the Mary Kay opportunity so that women around the world can make well-informed decisions.

About Pink Truth:

The site was launched in July of 2006 and moved to its current internet address in October. Pink Truth is owned and maintained by Tracy Coenen, a forensic accountant with Sequence Inc. in Milwaukee and Chicago. Coenen performs financial investigations related to corporate fraud and embezzlement, financial statement fraud, contract disputes, and insurance fraud.

For more information about Pink Truth, please visit www.pinktruth.com.

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