Written by SuzyQ
And that’s why they change all of the cosmetics on a routine basis? Okay, if we believe that Mary Kay is trying to be cutting edge and on trend and that colors and things related to make-up are trendy and must change to reflect the seasonal changes, maybe. But a total change?
Many of you may not have been around to remember this, but several years ago Mary Kay made the decision to wipe out the entire platinum cosmetic line and replace it with black packaging. That was a huge change that hurt many. And since then, MK has been making routine changes to all its products and/or packaging that forces consultants to buy more.
The black compacts weren’t even that great. After a bit of use, they quickly look worn. This on-trend Black compact matches Chanel and Avon. There goes the product identification… confusion reigns. I challenge you to ask a consumer of make-up to NOT be able to identify Clinque’s signature color, or the colors used in the tube of Maybelline Great Lash mascara. ( P.S. My new Rimmel mascara is in a black tube.)
Talc. The mineral line contains too much talc. It flies all over the place. The foundation reminds many of the old loose powder, only smaller. You do get props for not having the foundation be so yellow. Come to think of it, some of the loose powder shades weren’t so yellow, either.
Colors. Teeny, tiny, not as hyper-pigmented as you would have us believe. Smeary. Many consumers do not appreciate the colors contaminating each other, even when we are very very careful with the new compact. And did you notice? In the olden days, if eye color dust appeared under the eye during application, it was simply brushed off. Now it smears, and requires a whole ‘nother set of skills. The colors look pretty until they are applied…
And there’s the allergy/reaction thing. Note to Mary Kay: Glitter is not the same as shimmer. And shimmer needs some matte as a contrast. Simply put: shimmer=good, glitter= bad.
Help consultants sell this stuff! There are many customers who purchased the platinum compacts and cannot get refills any more. They are not happy. (Except of course on when ex-consultants who couldn’t sell the thousands of dollars of inventory they were loaded with turn to eBay. Then the people with platinum compacts are happy.) They feel betrayed, and tend to become a little snippy with their consultants. And bless their hearts, the consultants are trying to put the best spin they can on this massive change, and then you go and change the mascara tube to black? How is this helpful?
I digress. I complained about the new line. There was nothing wrong with the old line. We may have been bored with it (just a little) but our customers weren’t. Same play, different audience. What would have been wrong with introducing the mineral line as a Limited Edition? Or another separate line? (Please don’t tell us the story about burdening consultants with a whole new line IN ADDITION to the regular line thing. Remember the TimeWise debacle? Ewwww. ) Maybe give people a chance? A choice? See how it went? Check to see if it would help or hurt consultants? It was nice of you to let people know ahead of time, even though that was out of your control because Pink Truth leaked it many months prior to the “Announcement.” (What ever became of that whole “don’t believe unreliable third parties” thing? Seemed awfully reliable to me, even back then…)
How do you expect your directors to spin all of the constant issues with product changes? This may come as a shock to you, but your sales force is not stupid. They are smart and savvy and scared. They see the bribes for ordering, they know sales are not tracked, they suspect that there is a bit of exporting being done, they are learning that MK is MLM, and all they wanted was a piece of the American dream. You promised that.
Oh, heck, I know the NSDs are the standard bearers, and you and I both know that what they promise isn’t exactly true for 99.99% of the sales force, and you have no control over what they say, Independent Contractors and all, but just between you and me, I don’t think you have the best interest of the sales force in mind when you make decisions, I’m just sayin’.