Mary Kay Seminar Attendance

I love keeping track of the attendance at Mary Kay’s annual seminar in Dallas. We’re relying on the honesty of MK Inc. (big stretch, I know) in reporting the numbers. It’s interesting to see the numbers fluctuate over the years. Seminar ain’t what it used to be! No word on 2018 figures yet, but here’s what we have for the past years.

2017: “nearly” 30,000

2016: “nearly” 30,000

2015: 27,000

2014: 30,000

2013: 50,000 (allegedly, but I believe the figure was inflated substantially)

2012: 32,000

2011: 30,000

2010: More than 30,000

2009: 35,000

2008: 35,000

2007: 40,000

2006: 42,000

2005: 45,000

2003: 53,000

2001: 43,000

In case you’re wondering when each division is going to be in Dallas:

Ruby July 20-23

Sapphire July 24-27

Emerald July 28-31

Diamond August 1-4


  1. Morningstar

    Isn’t the seminar in Hall A now?
    We were chided as lazy loosers if we did not qualify for the arena. If it is in Hall A they truly deserve it. Gross humid smelly bathrooms. I apologize for contributing to the 2006 numbers.

    1. MLM Radar

      Nah, its in the big exhibit hall at the opposite end of the building. The one with pillars blocking your view, folding chairs for everyone, really lousy acoustics, and where you have to look at the video screens to see the action, because flat floor plus low stage means there’s no other way to get a good look at whatever Pam Shaw undresses in this year.

      But now that MK has control over the chairs they can quickly take down the empty ones, so you have a harder time recognizing that attendance is down. Again.


    These conventions are the single largest source of MLM revenue. Pack 40,000 @ $100+ each, typically held between sporting seasons when large venues are begging for bookings. Now add in side seminars at additional costs, and a company store where you can buy souvenirs or additional books and training materials, and products.

    And be sure and give your rep I.D. when booking your hotel, so that corporate can receive their loyalty rewards for perks for their executives.

  3. joelyn

    Help! A Mary Kay sales lady wants to give me a “free” skin care product. I don’t know how to gently refuse her offer. She said I am very important to her. Sheesh! Don’t I know it. I truly feel very sorry for those salespeople caught in the Mary Kay net.

      1. Char

        Just say no. But if she persists,

        Why not send a bigger message for the cause guys? You can still be polite.

        Why not say, I don’t support MLMing companies and don’t buy their products. If she throws the “We aren’t an MLM” say that you don’t support endless chain recruiting companies.

        She may not like it, but it might plant a seed – especially if everyone bans together and she gets enough “No’s”.

  4. Joelyn

    Thanks guys. I just told this May Kay director that I have several friends who sell Mary Kay and I don’t like MK products. This MK director was texting and calling so I knew I had to end this useless pursuit. I made it very clear I wasn’t interested in a 20-minute meeting. I hope she accepts my decision. All the best to all. Cheers.

    1. MLM Radar

      Hi Jocelyn!

      I know you want to be the gentle woman you truly are, but you’re being confronted by desperate women who’ve been told “ ‘no’ is just a request for more information.” Please be prepared to firmly take things to the next level.

      First, you DON’T owe them an explanation. Whatever reason you give has a scripted response already written. Don’t like the product? You haven’t tried the new line of xxxxxx! Too many other women you know who are selling? You just haven’t talked to the right one yet! Costs too much? She’ll sign you up as a personal use consultant! Don’t have the money? She’ll split your order between cash, check, credit cards! Husband says don’t? He’ll change his mind when your sales profits start rolling in, so how about you just fill out the agreement and you can call tomorrow if you change your mind! (That’s the one call she won’t answer.)

      And so on…..

      What does seem to work is this:
      “I’ve decided Mary Kay is not in my best interest. Please respect my decision.” Repeat frequently and block her number. “But but but” can be answered with the same phrase, perhaps with a cool, “I don’t care to provide an explanation. Please respect my decision.”

      If you can’t avoid her because she’s at work you can talk to your Human Resources department. If she’s in a social group you can take her quietly aside and tell her that she’s ruining the atmosphere. Other places you might say that you don’t want to have to call the police to report her for harassment, but you will if she persists.

      Good luck. Don’t explain. Just insist.

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