Over the last two years, we have watched Kelly Brock go from “top director” status in Mary Kay, to shunned former director, to business coach, and now to life coach. Every step of the way, she bragged about how much money she’s making and how authentic she is.
And every time Kelly reinvents herself into her new authentic self, I have to ask myself when the lies stop. Because you are lying to someone (yourself? us? all of the above) every time you say THIS is your authentic self.
When Kelly first left Mary Kay, she was selling business coaching services. She was teaching sales skills to women. And while I criticized her for shilling to MLM women while knowing they had almost no chance of making a living in MLM, at least she was selling something useful.
Then she made this shift to being a life coach. She’s now selling the idea of finding your purpose and your true, authentic self. Most of it is fluff. A lot of it is back to selling the dream. Kelly has been bragging about how much money she has been making as a coach and flaunting a lifestyle of travel and time freedom. She’s making women want what she has, which essentially comes down to selling nothing other than hope.
Kelly’s most recent scheme involves a tiny resort in the British Virgin Islands called The Aerial BVI. Several months ago, Kelly went to a retreat there that changed her life. And so she came up with the idea of holding her own retreat there. And she became best friends with the owners. (“Doing life,” much like they say in Mary Kay.)
All sorts of things happened. Kelly’s husband Josh quit his job and is doing some sort of entrepreneur thing that she hasn’t specifically named, but it is most likely the supplement MLM that he is shilling.
And Kelly decided to do her own retreat at Aerial BVI. So if you were a woman who was ready to find yourself, you could pay Kelly thousands of dollars for a few days on a private island to hear her woo. She had to pay a $30,000 deposit to reserve the resort for the event.
On January 1st Kelly had never been “more in God’s purpose.”
But by mid-January, Kelly was canceling her programs to take time off for her mental health.
And by the end of January, Kelly was basically imploding. She is “ungrounded in herself” and has no idea what the heck she is doing. (But people, please pay her thousands of dollars to tell you how to be just like her!)
What will Kelly’s next “authentic” move be, and how will she sell it to women? After all, you can’t have a “big life shift” without making tens or hundreds of thousands of dollars selling the same hope to others.
On a related note:
If anyone has been watching the slow implosion of Rachel Hollis and Dave Hollis, it appears that Dave’s meltdown is finally complete. And Kelly Brock feels the same.