Every year, we hear Mary Kay sales directors chanting that THIS YEAR is the year you must go to Mary Kay’s annual seminar in Dallas. THIS is going to be your year. You don’t want to miss THIS YEAR’S celebration.
Why the push to go THIS year? With a very high turnover rate, almost no one in your unit will be around NEXT YEAR. This is the sales director’s one chance to get people sucked further into the big pink cult. If she doesn’t get you to go this year, chances are she’ll never get you to go.
And seminar is the ultimate love fest, meant to make you part with your money. Most women leave seminar excited, and that leads to more orders of Mary Kay products when they get home. The effect wears off quickly, often within weeks, as women come back to the reality of this business model which fails for almost everyone.
And Mary Kay Seminar is just another way to add to the pool of lies from the company. How many times have we heard in the last few months that “business has never been better” for Mary Kay. Yet when asked to support that with hard data, Mary Kay politely declines.
Every year, the “you can do it” cries before seminar sound the same. Every year it’s the same “push” to guilt you into “doing more” before seminar and then going there to “reap the rewards.” Don’t believe me? Here’s part of a training piece used in MK:
You have exactly 31 days left in this seminar year.
Let’s face it – this is the last mile of a very long marathon year. This is where you either get real and get serious or you spend the next year consoling yourself and justifying why you “couldn’t” make it happen. And I know you don’t want to live with that kind of regret.
To get it done, you need to focus on only two things:
- selling product
- recruiting consultants
When you focus on a specific thing, it means you do not focus on anything else. You table, postpone, decline, or delegate anything that isn’t directly involved with selling product and recruiting consultants.
For the next 31 days, any time you are not talking to a woman you don’t already know, you are letting something else decide your destiny.
Be absolutely, down-right UNreasonable about winning in a big way. This is the time to play full-out.
Your attitude is a choice. Your behavior is a choice.
If just for these next 31 days, choose that full-force, give me more, can’t touch this, “you so need to meet me” attitude that you’ve always wanted to have.
This last month may mean the difference between winning a car or not, between going on the trip or not, or between finally becoming a National–or not. You can DO this! Don’t let ANYTHING get in the way. There will be days when you don’t know if you can do it, but there will be a lifetime of knowing that you did!
You want it. You can see it. You can taste it.
For the next 31 days, your future hangs on your choices. Will you choose what you want now or what you want most?
Now is your time.
No more waiting.
No more excuses.
Every year these tings are said by sales director to consultants. That’s right… every year, just do it. Now is the time. (Because we know you’ll quit within the next year!)
When one considers the fact that Mary Kay is in the business of exploiting its consultants, this becomes stomach-churningly gross. Honestly, all of this “YOU can do it! NOW is your time!” nonsense is manipulation to extract more poorly-paid work from everyone.
If all this rah-rah spiel were written truthfully, it would read:
Everyone please put your lives on hold, spend money you don’t have, and work yourselves sick so the executives at Mary Kay can get bigger bonus checks. We may even pay you the equivalent of minimum wage, but mostly not, mm-kay? Thanx!
“When you focus on a specific thing, it means you do not focus on anything else. You table, postpone, decline, or delegate anything that isn’t directly involved with selling product and recruiting consultants. For the next 31 days, any time you are not talking to a woman you don’t already know, you are letting something else decide your destiny.”
Wow. What a way to isolate women from their friends and family to get money out of ’em. Hopefully, when the inevitable failure arrives, her friends will be understanding.
This whole thing sounds like everything else in Mary Kay…desperate begging nicely wrapped in an elusive and amorphous “opportunity”.
Let’s skip the BS. The only ones who benefit directly from Seminar are the kingpins, the sponsored guests, the speakers and the venue. Mary Kay corporate pays for nothing. The attendee fees pay for all of it, including the crappy food.
Meanwhile, the attendees get absolutely nothing of business value in return. This is why the upline needs to beg.
Oh you’ll get something from Seminar all right. Blisters and shin splints!
Other things you might get from Seminar include:
Tired, achy feet.
Subpar meals (unless you eat somewhere that isn’t the hotel or convention center).
An empty wallet.
Experience with the worst smell imaginable from the hot women’s restrooms at the convention center.
A sudden trend of self-comparison.
A need to go home and change everything about yourself.
A list of self-help books to read because you’re not enough.
It’s a classic cult technique. There’s always an out-of-town event, usually a weekend, that pulls new prospects fully into the group.
A retreat, a seminar, a camp, a conference. Yoga cults, religious cults, self-improvement cults, prosperity cults (like MK). They ALL do this, it’s like the one common denominator I always see.