Mary Kay Pink Power Day
Mary Kay Inc. is offering 60% off all products to consultants today, and today only. This is a curious turn of events. I can’t remember MK ever reducing the wholesale cost of products to consultants. Now to be clear… this is 60% off suggested retail, rather than the usual 50% off suggested retail.
I wonder if this is a test run to see just how much unnecessary ordering Mary Kay can encourage? If it’s successful, I would expect to see this happen a couple of times a year in the future. I’ve always said that MK is a MASTER of finding ways to get consultants to order more (even when they don’t need it), and this may be another one of those genius ideas.
Of course, directors are worried about the consultants who just placed orders. I’m sure the response will be to tell them to order again and stock up (even more)!