Mary Kay’s NEW Timewise Set
Written by Frosty Rose
Well, to no one’s surprise, Mary Kay just made a “huge, exciting” announcement, only for the big girls in the directors’ club. It’s a secret for mere consultants until the big splashy marketing campaign goes out on May 17th. The company is changing TimeWise, Mary Kay’s skincare staple. Again.
For those who missed the giant guardrails and just stumbled upon Pink Truth lately, you may want to do some background reading here: https://www.pinktruth.com/2022/12/07/mary-kay-pink-power-day/ You see, back in December, Mary Kay had a “Pink Power Day”, offering 60% off any and all orders made that day. Woo hoo! And everyone here at PT speculated that there was a big product line change coming soon. Guess who got proven right? Again.
In an effort to maintain its status as an industry leader (cough cough), Mary Kay has gone back in time five years, to before TimeWise 3D was launched, and brought back what looks suspiciously like the previous iteration of the Miracle Set, complete with day and night serums. If you think this return to 2018 doesn’t sound like the cutting-edge products you would expect from a high-end brand, well, you’re not the only one. Check out the gossip going on in the directors-only Facebook group before the moderators figured out that their group isn’t as exclusive as they thought and deleted the post.
Mixed feelings, some downright negativity, questioning the integrity of group members (gasp!), and concern about “talking out of both sides of [their] mouth”. And, of course, a heavy helping of shame, “sell the sizzle” and “keep your consultants in the dark so they won’t hold their orders.”
Honestly, this was so predictable, it’s almost boring. Almost. The only question that remains is how many of the MK faithful will finally see the light. Or will they remain, stuck in the Pink Fog, trying hopelessly to sell overpriced products that you could have picked up in any drug store 10 years ago, and an opportunity that went out of fashion in the ’70s?