Be a Mary Kay Model

One common gimmick to get women to hold skincare classes and facials is a “model portfolio.” The Mary Kay consultant asks you to be a “model” and do a before and after photo. Mary Kay Inc. has created a contest this year that uses this booking tactic.From promotional materials:  Mary …

Mary Kay “Stays True to What They Know”

In the August issue of Applause Magazine, Mary Kay Inc. has a short piece about “staying true to what they know.” This is Mary-Kay-speak for “don’t look at that negative website.” It’s the typical “pay no attention to the man behind the curtain.” Corporate is relying on the company’s longstanding …