Written by So Lost in Wisconsin
Well, that’s what I called it when I put out entry bags and boxes for a potential victim to sign up for a boatload of free products. In theory, this idea of getting customers without the hassle of warm chattering is great.
Put out a box in a nail salon or a clothing store that offers the customer to sign up to win a gift certificate to the establishment or free products. People sign up by filling out a form with all their pertinent information. About once a month the consultant goes in and gets all the names.
Here’s where the whole concept gets sketchy. I’ll be honest here. As a consultant, I don’t think I ever once bought the gift certificate I had offered for the customer to win. If I did, I used it myself. I know that’s dishonest, but I didn’t have a lot of money, and let’s face it. I was after the leads.
So, once a month, I would call each and every one of these people to let them know that they won! Yay! How exciting! They had never won anything before! What did they win?
A complimentary facial! Wow! Which, of course, I will turn into a party by telling them how much more fun it will be if they invite some of their friends over, too. And, just to make it sweeter, I will give them ten dollars in free products! Neato!
Except that I have told every person this. So really, nobody ever won anything. They were just being sucked into my web of lies so that I could get my foot in the door and pedal my wares to them and their friends. It was great. I had to do minimal work, I got free leads, I didn’t do what I had promised the store I was patronizing, and nobody was a winner!
I easily had about 500 customers by doing this, and at one establishment every person I saw bought an “I Deserve It All Bag” and I recruited each of them. Wow. I had it made. Unfortunately, once I had seen each of these 500 people, they bought something, or nothing, and I never really heard from them again. Not a single recruit bought inventory in any noteworthy amount, and I had lost a customer to personal use consultants. And none of these people relished the idea of hearing from me.
So, just to summarize, I stole from the store I had my bag or box in, I lied to over 500 people, I ruined the lives of all the people I recruited, and I didn’t really make a dime.
Wow. I’m so proud of myself. I wish all you consultants out there who are fish bowling the best of luck, because I know it’s hard to look yourself in the face when you are robbing yourself of dignity and innocent people of money and time.
This article is awesome! There are so many good ones on here I’m slowly discovering! 🙂