A few years back, it was a big deal to be a “brand ambassador” for a company. To get a big one like Lululemon (when they were in their heyday) or cosmetic name like Smashbox was HUGE. You’d be your little social-media-influencer self, and they’d give you products for free as long as you promoted them on your blog. The payment for the promotions was reserved for the really big name celebrities or social media stars, but you still had clout just because *THEY* named you a brand ambassador.
Always a day late and a dollar short at Mary Kay…. not-NSD Cindy Machado (recently the former Cindy Machado-Flippen… and more commonly known as Cindy Mac)…. started her new Mary Kay Brand Ambassador program!!!
What? You’ve never heard of the MK Brand Ambassador program?
That’s because there isn’t one!
This is simply a way to disguise recruiting. Why on earth would they want to do that? Because being recruited to an MLM sucks? Cindy is promoting 50% profit on sales (oops, there’s that false earning claim again) and a personal website and 50% off your personal products (but she doesn’t mention that you only get that 50% discount off suggested retail if you buy a minimum amount of products every quarter). And what’s this discount on partner brands? What “partner brands” could MK possibly have?
I wonder how Mary Kay Inc. feels about made up titles and promotions like this? On the one hand, anything that increases recruiting is good for MK and their greedy little selves love it. On the other hand, they do like to control the message, and this seems completely off message. We’ll see if we ever hear about it again.