MK Director Doesn’t Know She’s In an MLM
I always find it sad when Mary Kay ladies don’t realize they’re in a multi-level marketing company. They’ve been taught that MK is “direct sales” or “dual marketing” or “social selling”…. but certainly not MLM. Even Wikipedia knows that Mary Kay is MLM!
Maybe it’s willful ignorance. Maybe it’s denial. Maybe it’s an outright lie that the sales director is telling.
But Mary Kay sales director Jackie Craver is a little hot and bothered because MK is using the term “upline” in its new back end system for consultants, InTouch. THAT’S LIKE MLM.
And naturally, someone else in the Director Tips Group on Facebook is yelling SHUTUP SHUTUP SHUTUP. Director Amanda Hendershot would rather that Jackie not talk about the MLM-ness, and instead quietly tell MK Inc. what she thinks. We wouldn’t want to have an open and honest discussion with other directors about facts, after all.
It’s funny to me that Jackie Hopkins Craver is so shocked about Mary Kay being an MLM, since shes been in the company almost THIRTY YEARS!!! Wait…. didn’t I just mention that this is what we call crazy?
We shouldn’t say downline or upline. After all, that’s what Amway uses. (Exactly how is MK any better than Amway? It’s not. Same concept, different product used to make the pyramid scheme look legit.) Apparently if we say “one her team,” then it’s not so bad.
And ooh, it feels so network marketing-ish. (Because it IS network marketing, multi-level marketing, pyramid scheming.)
Cue the panic at Mary Kay Inc. when directors start calling and writing to complain about this. It seems even CORPORATE didn’t know they were an MLM? LOL. Of course they did.
But appearances have to be maintained, so the wording was quickly changed from Upline Recruiter to Sales Force Leader. Phew.