Frontloading By Sales Directors
I think many Mary Kay sales directors have convinced themselves that they are “working ethically.” That they’ve made themselves believe that there is nothing wrong with the Mary Kay pyramid scheme and nothing wrong with the fact that almost all women will lose money in Mary Kay.
Here is an example of just such thinking. This Mary Kay sales director thinks she’s doing the right thing by “only” having consultants purchase $1,800 or $2,400 of inventory when they start. We all know that “part-time” consultants don’t need that much, and that’s frontloading. (Frontloading is the practice of getting someone to purchase a large package of inventory before they have sold the products.)
The email I received:
I stumbled on this site and found it interesting. I have been in Mary Kay nearly 28 years – a Director for 26. I have seen it all.
I do believe many the stories. The sad part is that you are painting “all” Mary Kay people with the same brush.
I sell Mary Kay products with ease and fun. So do my unit members. We do not frontload – a star order is plenty for a part time consultant. We trade inventory to help each other out.
I could retire but enjoy it so much I just want to take lots of time off and do business part time.
Have always driven a company car and NEVER made a car payment. You have to be smart – the years I had babies – went Grand Am – then Grand Prix was great when the kids were young – now driving a Cadillac but plan to take cash as going part time.
Why would you do this? What is your story? What is the point?
It is all so depressing!!
I am sad that you don’t allow any positive feedback. That could be interesting – don’t you think?
Anyways, please know that there are many, many hardworking, honest, sincere Mary Kay Directors out here.
I sent her this reply:
You wrote: “We do not frontload – a star order is plenty for a part time consultant.”
You just proved that you DO frontload. A part time consultant doesn’t need $1,800 or more wholesale on the shelf. Quit lying to them and lying to yourself.
She wrote back:
Are you confusing “part time” with “personal use”?. Of course someone that is doing Mary Kay as a small business needs some inventory. When I think “frontload” – isn’t that like 3000-4500 and encouraging orders when they are not selling? I stick to the fact they can’t sell from an empty wagon – remember my unit does Sell!!
This is a great product!!
And my reply:
No, I’m not confused. If you’re telling part time consultants they “need” $1800 or $2400 wholesale, then you’re frontloading.
This is why it is so important that sales directors see Pink Truth. I believe most of them have convinced themselves that they’re not frontloading, even when the objective evidence proves that they are.