Discounting Mary Kay Products
Written by Parsons Green
Jane Park-Man has a dilemma. Her costumers have learned that another consultant in their circle offers everyone 30% off on their Mary Kay products. She asks for advice on Facebook.
The first response is to recruit. Gain a new team member and that new consultant will have a 50% discount on her products going forward.
Dana Marie disagrees. In her magic world, customers will gladly pay full price for their products because they admire hard work and the results they see from products that work. I’d love a sip of her kool-aid.
Gayle Mattingly Townsend stresses that as business owners, each consultant can work the business the way they see best. Jane mentions that this consultant is discounting so she can earn the consistency prize for having a $700 wholesale total each month. This is a hobby for Jane but she’s concerned this consultant is losing money with the discounting.
Jacki Merrill Fredericks enlists ChatGPT to politely tell customers no when asking for discounts.
Ashley West says if you offer discounts, it cheapens the product and tells customers it’s not worth paying full price for. If you have a customer wanting a discount, let her go. She was not meant to be your customer anyway.
Kim Jackson Pinn gives free gifts with every purchase. Gifts that aren’t free to her, of course.
And finally Lona Holdridge. She lost a longtime customer because someone else offered her 25% off. A director snatched up a friend of hers since second grade. She was a preferred customer of hers for fourteen years. The same director swiped a VIP customer and that took ten additional customers out of Lona’s base. But at least Lona doesn’t discount right?
What these consultants fail to see is that the only people paying full price for Mary Kay are the consultants!!!!
Mary Kay never discounts the products to them! And if there is a discount, the product is being phased out and Mary Kay doesn’t want it on their shelf.
As business owners, consultants have every right to sell their product for whatever price they feel is best. Customers also have the right to buy the product from whoever is giving them the best price.
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The first response is to recruit. Gain a new team member and that new consultant will have a 50% discount on her products going forward.
What could go wrong with adding more competition to an already over-crowded market? These ladies are not running businesses if the first response to a competitor is to recruit more potential rivals.
Two takeaways:
“Your business” and “hussle.”
Everything you need, right there.
Welcome to market saturation. This is exactly what happens when supply exceeds demand. Some ladies can refuse to offer a discount, then lose customers to the ones who do. That’s business.
If you were the only game in town, insisting on full retail would make more sense. The saddest part is the lady offering the discount is losing money every month just to meet a “goal”. Now that is the kind of consult MKC and the upline are looking for!
Meanwhile, shouldn’t her primary goal be to turn a profit?
Why do I get the feeling that Jane wouldn’t give half a trillionth of a wet fart about this other woman’s taxes and sales tactics if she weren’t encroaching on what Jane has decided is HER customer base? You don’t own your customers, and this isn’t the grade school playground where you can force the other girls to play the way you want.
The economy sucks and our dolla bills don’t stretch as far as they used to, which you may not realize because Mr. Man handles all those tedious fiscal matters for you. Of course your customers, if they can get the exact same product for 30% less, are going to, regardless of what the Ward Cleaver wannabe you’re married to thinks is improper.
If he, therefore you, have decreed that only full retail sales are Acceptable, then it’s on you to find suckers who are willing to pay full price. (Good luck with that, considering how many huns can’t even give the stuff away for less than cost…)
I discounted the color look, but only if the customer bought the skincare set and agreed to invite at least 2 friends to her color appointment. It was when Mary Kay had the pink palette that held 2 eye colors a blush and a lipstick ( years ago). She wouldn’t get the discounted color look until her appointment held. It worked for some but not everyone. I’m certain I probably lost money on it. But anything to get that skincare sale right? Lol.
Leave me alone. I go to Church to worship and fellowship- not to be bothered by you and your tacky “side hussle”.
Who’s going to break it to Chelsea that discounts cheapen the product and teach customers to expect a deal every time?
They’re all giving discounts. “Discounts” can be in the form of BOGO, or GWP, or free shipping, or “No Tax Day”, etc. It’s practically the only way to get sales. IBCs are trained from the beginning by their up-lines on these methods.
MK retail prices are obscene. Why pay $20 retail for a MK lipstick when I can get a great Revlon lipstick for $10?