Written by Parsons Green

In March 2024,  Mary Kay sales director Lindsay Creamer boldly declared she would debut her Dream Big National Area by June 30th!

Lindsay has been in Mary Kay for over 18 years.

Let that sink in. 18+ years of running on the hamster wheel, trying to keep up with production requirements, recruiting women only to have them inevitably fail and drop out, recruiting all over again, running for some lofty “goal” that is usually never achieved. And for the last two years, the hamster wheel of choice has been the title of national sales director.

She would be Brittani Jenks’s first offspring national sales director. We talk often about how difficult it is to get to nsd. Not because people don’t work hard, but because the requirements are nearly impossible when you consider that most sales directors crash and burn within the first year. If you don’t stack up your sales directors very quickly, you inevitably have directors who fall off and your numbers come up short.

To get to national sales director, you need 20 offspring sales directors in your first and second lines. This requires 10 to 12 first line sales directors, with 3 as senior directors (senior = has at least 1 offspring director). Each of the 20 units has to have a minimum of 24 unit members and at least 7 of the directors must be premier club or Cadillac directors.

And you have to be appointed to the position of nsd by corporate employees. They say they want to ensure things like ethics and integrity, but clearly that didn’t matter when they appointed a felon who had committed a sizable financial fraud.

When Lindsay declared her intent to become an nsd in March 2024, she had 6 first line directors and 2 consultants in DIQ. She also had 3 second line directors and 3 consultants in the second line who were in DIQ. This looked hopeful! If all DIQs completed their requirements, Lindsay would only be 6 directors away from completing her nsd lineup.

Ms. Creamer has been a “million dollar sales director” 3 times, but can’t seem to get to the elusive number of directors to get to nsd. So she just has to WORK HARDER!

Lindsay traveled from Ohio to help Tammy finish her directorship in St. Louis. Dorie was begging for team members that same month when the sign up fee was $10.

At the beginning of April, Lindsay had all of her squares filled – albeit with 9 consultants who were still in DIQ. This is the closest she has ever come, if you count failing DIQs as getting close. Lindsay signed her national in qualification letter of intent with several NSD’s in attendance!

Tammy and Dorie both sold raffle tickets to raise money to buy inventory. The gift basket had $700 worth of Mary Kay products.

Unfortunately, Lindsay did not meet her requirements at the end of April but she had an additional goal to focus on. She wanted to be a million dollar director for the fourth time. She did not meet this goal or debut as a NSD by June 30th.

Linsday finished 2024 with the #1 unit in Ohio but didn’t share an update on how close she was to finishing the NSD goal.

In May 2025, she posted she still is trying for the nsd position. After leaving Seminar in July 2025, she stated she will be debuting as a NSD by June 30th 2026.

Lindsay has been busy at vendor events. The participants look thrilled to be there.

In January, Lindsay stated that 2025 was a pruning year for her business. She’s beginning the year with a team full of consultants ready to lead.

She has a first line with five directors and two DIQ. Her second line has three directors. Nikohl isn’t showing up on the consultant locator, so maybe it’s only four directors.

Will Lindsay debut as a national sales director this seminar year? The Magic 8 ball says NO. Lindsay is just another one of many “never nsd” women who will keep running and begging and failing.