Written by Parsons Green

LaFreda Williams has been in Mary Kay for since 2000 (that’s 26 years!!!!) and became a Million Dollar Director for the first time in 2021. This means she and her team ordered $500,000 (wholesale cost) of inventory from the MK Cosmetics. There’s no telling how much of this inventory was sold to a retail customer, and for what price. The company simply doesn’t track that.

At the beginning of the seminar year, LaFreda declared she wanted to become a second time Million Dollar Director. She has some customers who order directly from the company, and others who order from her inventory.

She appears at a lot of vendor events and with her inventory she can provide quick delivery. Her business offers her the flexibility to appear for three full days at a Postmasters Convention.

LaFreda has the unit pins and bees to prove that she’s a Mary Kay success. (No, LaFreda, those low quality diamonds aren’t worth $20k. More like a few hundred dollars.)

The next Mary Kay event will be the 2026 Leadsheep Conference this month. Sadly, Mary Kay Superstar LaFreda did not earn an invitation to the Guitar and Glam Party or the Leadership Luncheon. She had to break the news to her husband that they would not be going.

To earn the Guitar and Glam Party with VIP Early Access, directors had to meet two of these requirements between July 1st and Dec 31st. You just needed to meet one requirement for regular entry. LaFreda met none of these. 

• Personal retail sales of $27,500. (Wholesale of $13,750)
• 15 new Great Start Qualified Consultants ($600 wholesale in their first four months after signup
• $200,000 in team retail sales (Wholesale of $100,000)

To earn the luncheon, directors had to meet these requirements.

• 12 new Great Start Qualified Consultants
• Have 36 team members place a $600 wholesale order. LaFreda’s orders will count as well.

She also didn’t meet any of these.

A few days later, she printed out 26 years worth of her income statements. LaFreda was preparing for January to be her best month yet. Her husband is convinced she will become a national sales director.

LaFreda quickly decided that she’d also have her best month of personal product sales EVER! $26k retail sales is her goal, and all she needs is 260 people to each spend $100. Or 1,000 people each spending $26. Easy peasy!

But less than a week later, LaFreda came to the sad realization that she is NOWHERE NEAR her goals!

Sadly, LaFreda posted an office picture that showed her director line up in the background. She currently has five first line and two second line directors. She’ll be an nsd in no time. All she has to do is find 13 more directors before the current 7 directors lose their units.

All the pretty displays in the world won’t help this unit or (never-to-be) national area.