Treating Mary Kay Like a Real Business
Written by SuzyQ
A summary of the process of manipulating new Mary Kay consultants, and all the ways sales directors treat this like anything but a business, then chastise you when you quit because you didn’t work it like a business.
Dear Mary Kay recruits,
Remember when we were presenting “The Opportunity” to you at meetings or at an individual appointment? We talked at length about how great this “business” was, about how much potential you had to make it big, and really, how easy it was to build a successful business?
That the product sells itself flies off the shelves, you can quit your full time job and take care of your babies, that you are in business for yourself but not by yourself, that you will get your product at 50% off the rest of your life and drive free to boot, you do not need to be the sales type or not really know a lot of people, that you had the potential to make an executive income working part time? Sure you do.
And then, when we had you at a meeting and “trained” you? Did your debut? (of course that may have depended on your level of inventory) “Helped” you with your questions – remember that, too? Okay, we may have said that you will learn some of these details as you go along, but nevertheless, you felt supported and so excited?
In Mary Kay, we tend to have trouble maintaining appropriate boundaries, so if you thought you were really our good friend, we are sorry about that. We tend just to hang with our best friends, our sister directors. We are the elite of MK, the top 2% you know, and if you work a little harder, you will be able to join us!
The first few weeks passed quickly and someone new took your place as our newest best friend, and that happened to be about the time you were becoming just the littlest bit disillusioned, and we reminded you that this WAS a business, and it had to be worked like a business. We may have even said that in our own experience, no one had ever just shown up on our doorstep and wanted to buy MK. And… by the way, did you register for Career Conference?
The point is that the information changes in direct proportion to your time in MK. What starts out being a “business” – ends up being a BUSINESS. Any questions? The tone changes dramatically. You are reminded that Mary Kay is simple but not easy. Another reminder (?) that you are a professional business woman and to complain or cast doubt among your sister consultants is unacceptable.
You will receive phone calls, emails, and texts that seem to address the exact feeling you may be having Weeks 1- 10 of your new business. (Thank you Mary Kay Cosmetics for those, and for doing that research for us… wow, this company really cares about the sales force)
If your questions are not answered by one of the scripts we have on, you will be reminded to go online and watch videos and read some training materials on InTouch. (Wait – we never mentioned reading in the beginning! Didn’t we even have you sign your agreement without giving you time to read it???)
You will be asked if you read all of the material we gave you in your new consultant packet. When you express dismay that you are not making money, or that your classes are not holding, we direct you back to coaching your hostesses, and may “work” with you on your class close and individual consultations or refer you back to our social media accounts for helpful tips and videos
It is not working, and it will always be your fault. We gave you the information, you didn’t read it or didn’t ask the right questions. We have so many other unit members to work with and you knew coming in that this is a BUSINESS, not a hobby – so we aren’t entirely sure what part of that you didn’t get. (We bragged about playing makeup and having girlfriend time and big income to go along with that playing around, didn’t we? Whatever.) We TOLD you that we would match our time with your effort. If you don’t work your business, we aren’t going to work with you. Sorry.
What you don’t know is that this is how your kind, ethical, one of the good ones, really works. We are taught and retaught and retaught to work with those who are working. Replace the dead reds and move on. To release those who “don’t get it.”
If we don’t pull production (i.e. get a large initial inventory order), we don’t get paid. We have our own personal businesses, yes, but we are usually too busy, and there isn’t enough money in it for us to hold our own classes for anything but a recruiting opportunity. Director’s recruit directors, so we aren’t into messing with the masses. We are not social workers. We are not your mom. We are not your therapist. We are trying to pay our bills.
It all falls on you, intrepid consultant, to make our checks worth the paper they are printed on. If you can’t make Mary Kay work, the fault is yours. We trained you (well not really, but we pretend we did), we supported you (if you made a star order), we loved on you (if you kept on making star orders), and it is up to you. We believe in you and we know you can do it.
By the way, the NSDs know everything, and they say you should only listen to them, so I don’t know why you would believe anything on this negative blog. I am not sure that reading poison is an effective use of your time, wouldn’t you agree?





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Isn’t it ironic that they want you taking advice from folks who benefit when you fail? The greater your loss, the bigger the benefit to your upline.
If you want advice starting and running a small business, the last place you want to look is your upline. There are plenty of great books on the topic. The most important aspect of tracking your business health is with an accurate business ledger.
Also, don’t borrow to invest in something that has no intrinsic capital value. Your MK business cannot be sold, and the inventory you purchase is worth less than you paid for it, due to the high price and lack of demand. MK will only give you 90 cents on the dollar for it, after all.
MLMs like MKC follow a simple business plan. Fool your customers into thinking they are business owners so they order significantly more product than they can ever hope to sell or use personally, and convince these same customers to recruit others to do the same, ad infinitum.
If you are unable to move product personally, it is unethical to recruit others to do the same, unless you are honest about the sheer lack of demand for these overpriced products.
“It all falls on you, intrepid consultant, to make our checks worth the paper they are printed on.”
Brilliant! And completely accurate.
Such an archaic way of thinking. It is shameful and a disgrace to lie about what a new consultant needs to do to build their dream home, to get a car and earn that ‘all expense paid trip’.
The products do NOT fly off the shelf. I can go online and shop the way I want and have my product delivered for free. Or when I am out and about, stop at Sephora on the way home.
I tell ya what I don’t get: The pushy and begging MK consultant to buy so she can get a car, or qualify for a tacky pin. Why should I spend my $$ so you can get a car , or a pin?
The products only fly off the shelf when there is an earthquake or tornado.
haha–that made me laugh out loud.