Details on the Mary Kay Packaging Changes

We recently discussed packaging changes that Mary Kay is doing. The company pretends that things like this are for the benefit of consultants, so the products can be "on trend" and more hip and happening.The real truth is that each time the company changes a formula or a package, it generates a wave of orders from consultants who are convinced they need the latest and greatest on their shelves.

Here are the details of the next change:

Like the Miracle Set, other items in the TimeWise® skin care line are about to get a makeover. The new pink packaging, which is accented with black graphics, is a modern and fresh design. The following products will be repackaged beginning Sept. 16, 2009, to reflect the updated Mary Kay® branded product packaging and graphics:

  • TimeWise® Firming Eye Cream and sampler
  • Extra Emollient Night Cream and sampler
  • TimeWise® Targeted-Action® Line Reducer and sampler
  • TimeWise® 3-in-1 Cleansing Bar (with soap dish)

Please note that beginning Sept. 16, 2009, the price of the Extra Emollient Night Cream will increase from $11 to $13, suggested retail. In addition, the price of the Extra Emollient Night Cream Section 2 sampler (pk./12) also will increase beginning Sept. 16, 2009, from $4 to $6. The Emollient Night Cream has not had a price increase in more than 20 years, and this product remains the same great formula that you and your customers have always enjoyed.

The remainder of the skin care packaging updates continues through mid-2010. Remember to visit Countdown to Skin Care on Product Central often for all the latest updates.