It pays big to have “Mary Kay cars” on the road. It costs Mary Kay Inc. NOTHING, and is essentially free advertising. Not only that, Mary Kay knows that the cars make people think the drivers are successful. If they got a “free” Mary Kay car, they must be making lots of money. The cars silently convince the masses that there is success (where none really exists).
In fact, the earnings of nearly all of the pink Cadillac drivers are anything but “executive.” But the general public doesn’t know that, and they think that the pink Cadillac signifies a high income earner, which is exactly what Mary Kay Inc. wants.
Mary Kay Inc. doesn’t want a director to take the available cash compensation option, because no one can see that but her.