Facts, opinions, and the real story behind Mary Kay Cosmetics.

You Need to Be in Consistency Club!!!

At the beginning of every seminar year (July 1), Mary Kay rolls out new promotions. You’ll notice that the promotions are never about what you SELL, but only about what you ORDER from Mary Kay Inc.

The sales directors will tell you that’s because corporate can’t possibly track actual sales to customers, so this is their only way to reward consultants. And you shouldn’t order unless you’re selling anyway, they’ll probably say. Except during the year when they need production to finish a car or a level or some incentive, then the sales director will twist your arm to place an order (knowing darn well you won’t be able to sell those products).

Back when I was in Mary Kay (20 years ago!), they introduced “Consistency Club.” It was a way to get consultants to order every month, whether they needed it or not. “You don’t want to miss this month… you’re 3 months into your Consistency Club.”

In Mary Kay, units live or die by new recruits who order large inventory packages (that’s called frontloading a consultant). Those large orders are what meet the monthly minimums and the car production requirements. The orders from existing consultants are the “extra.” Odds are that the order placed by the new consultant will be the most she’ll ever order in Mary Kay. Most times, if a new consultant places an order of $1,800, she may place a couple more small orders, then she’ll be out of money or credit, won’t be able to sell the products already on the shelf, and she’ll quit. So the key for the director is to get that initial inventory order to be as large as possible, thus supporting the unit production that is needed of the month.

But there are consultants who hang on for months or years, placing little orders here or there. Consistency Club is a way to coax additional orders out of them. Below is the flyer for the next six months (July to December). If you order at least $600 wholesale each month ($3,600 total), you’ll get the key necklace. It’s supposed to be a badge of honor to wear that necklace at MK events and show everyone that you did completed a company challenge.

This necklace is something that MK is probably paying about $10 to $15 for, if not less. Let that sink in for a moment. A consultant orders $3,600 of product (probably much of it unneeded), and is given a $10 or $15 prize in return. That’s nonsense.

I know, I know. The Kaybot response is “you’re not supposed to order if you’re not selling” and “this prize is just something extra on top of all the money you made from selling those products.” Hogwash. The challenge is about ordering, not selling. And the actions of the directors contradict their statements about not ordering if you’re not selling, because they will certainly twist your arm to order when they need production, and they won’t give a darn if you’re selling or not.


  1. Juliet

    This is the clearest statement ever proving that maintaining good standing in Mary Kay costs $600 a month.

    You PAY THEM $600 a month to NOT be a small business owner, but have no benefits of being an employee, either.

    My mind is boggled, thinking of the absurdity of this positioning. You pay THEM…..to be nothing?

  2. Juliet

    EDIT to my reply lol – I realize that no one HAS to pay any amount to remain in Mary Kay, at least initially for a year or something, but I also have NO doubt that remaining without paying is going to be an intense course of pressure to conform, or you just don’t exist to whoever brought you in/your director.

    1. Peggy Hicks

      One thing that my director accidentally on purpose left out of her recruiting speech was the fact that I had to place an order for at least $225.00 in wholesale products to remain active. That was one of many purposeful omissions that are made to new recruits. The real biggie was inventory. I left MK after about 6 months because I saw the handwriting on the wall & was determined that I wasn’t going to live my life on a perpetual hamster’s wheel.

  3. AnonyMouse

    Nobody talks about the money they lose when MK discontinues products. Looking at those blush/highlighter duos in the pic at the top. Keep ordering products so you can be in “consistency club” but you’re sh!t outta luck when they discontinue something. Every MK consultant has a bin of discontinued or limited edition products they’re trying to get rid of.

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