Facts, opinions, and the real story behind Mary Kay Cosmetics.

Dacia’s Little Business

Our little friend Dacia Wiegandt, teller of tall tales, wants you to know that she’s made a lot of money with Mary Kay! Of course, she’s gotten the typical MK swag as a reward for lying to women about how much money they’ll make. Of course, she trots out the old “I retired my husband” claim. No, you didn’t “retire” anyone. He quit his job and now works on your unprofitable farm that you lease from someone, after pretending to own the Burr’s Berry Farm Legacy.

She’s a 7 figure earner… meaning she’s received over $1 million in commissions from Mary Kay. I would hope so. After all, shes been with the company for 21 years. And she bought a million dollar home (with a million dollar mortgage) at age 26. Are you properly jealous yet?

Here’s another fun little thing if you Google Dacia: NSD is a position comparable to being a CEO.

A little hint: If you have to tell us all how important you are, you probably aren’t all that important.


  1. Data Junkie

    “NSD is a position comparable to being a CEO.”

    A look at “a day in the life” of any real CEO compared to that of a Mary Kay NSD would show otherwise.

    “Making payroll” is just one example. Of the top 10 most common things on a real CEOs radar, none are likely to apply to an NSD’s daily responsibilities.

    What a joke.

    1. Mountaineer95

      Right?!? And very few (if any) “legit” CEOs are spending hours daily posting over-filtered pictures of themselves drinking a #smoothie, wearing #whateverbrand athleisure clothing, while sitting behind the wheel of their #BossBabesDriveForFree pink Cadillac. (I won’t even get started on her “I’m a Mary Kay millionaire but I’m still trying to sell maxi pads” fiasco.)

      Real CEOs are in board meetings or meeting with investors or doing many of the things that real CEOs do.

      For Dacia to even suggest that NSD = CEO is embarrassing. For her, not for actual CEOs. While I won’t ever spend a dime on Mary Kay, I actually would pay a nice admission fee to witness Dacia in a panel interview for a real CEO position (and to give her the benefit of the doubt, make it a slightly lesser position such as Regional Sales Director) for a major cosmetics brand. Who wouldn’t want to see Dacia stumble her way through an interview for, say, Eastern US Sales Director for Estée Lauder? I’d pay to see that. Even if the trip doesn’t include mashed potatoes served in a wine glass.

      1. Destiny Angel

        I met many CEOs while I was an “Executive Wife”, from small family run local companies to globe-spanning mega-corps. I am still in contact with several of them purely via social media.

        Their SM accounts just don’t look the same as those of MK-bots. Rarely is there any bragging about salary, trips, cars etc. Instead it’s professional announcements mainly, with the occasional personal announcements, like weddings or births. They also wish holiday greetings for both religious and secular celebrations of the areas that their company is trading in.

        Another thing I’ve noticed about professional CEOs is that nearly all of them are bilingual at least. Several speak three or more languages fluently in both professional and personal settings.

        If any of them saw Dacia’s outlandish claim that she is their equal, several would pee themselves laughing and the rest would wonder at her arrogance.

    1. Juliet

      I’m not being sarcastic or anything, but is 21 years fast?

      Separately, I find this painful:
      some of the most success people in the world!
      Sentence fragment?
      Correct sentences do not begin with lower case letters.
      Perhaps “Some of the most successFUL people in the world!” would look less ignorant although still in no way making sense standing by itself.

      FULL CONFESSION – I fail to capitalize not infreqently, mainly due to everchanging keyboards, the stories of which you do not want to know! So it’s not that I am holding myself to a standard of perfection I do not meet at all, but SHE CLAIMS TO BE ON PAR WITH A CEO. A CEO knows you are what you publish and I guess it’s appropriate what she publishes is pathetic.

      And why is 26 in quotation marks? That usually indicates “alleged truth but no one believes it”.

      1. NayMKWay

        Real CEOs have administrative assistants to correct their spelling and grammar errors. My late mother was one such. Her boss was indeed the company CEO, and she had to turn his illegible scrawls into professional business letters several times a week. One day, she came across a scribble that stumped her; it looked like it said “ort.” Finally giving up, she went into his office and, pointing, asked, “Bill? What’s this word?”

        He glanced at the paper. ” ‘Ort’,” he said, dismissively.

        “But what does that mean,” Mom implored.

        “You know,” he said, testily, as in, ” ‘You “ort” to do something.’ ”

        Mom couldn’t help but burst out laughing.

        Happy Administrative Assistants’ Day, everyone!

      1. ww1971

        great article about allison, but dont all directors try the same things? how did this work for her, but not someone like Cleta eyre? Building wide and deep sounds almost impossible but she did it and most others cant?

        1. TRACY

          Yes, they all try it. It’s step #2 that is the key. Churning them SUPER FAST before they can lose unit members or fall out of directorship. There is a WHOLE LOT OF LUCK involved in this. Your timing has to be just right.

        2. BestDecision

          Agree with what Tracy says. I replicated the exact same activity she did, and it got me nowhere. I repeated my own activity I did to get bar pins and Cadillacs and didn’t have the same results. Luck and timing are big pieces of it.

  2. CarolAnne

    It is funny how these “CEO” MLM’ers never land the Executive VP job in the actual business but I guess it’s easier to play “business” in your Barbie pink palace (no offense to Barbies)

  3. Kristen

    How arrogant…

    Everything from the condescending look on her face to the outright bragging. Dacia, you have nothing to brag about. Even if any of these facts was true, you earned it all by conning women out of their savings, pushing them into debt and making them feel ashamed that they could not achieve what you did (not being aware that you lied about it all because it’s impossible).

    1. Data Junkie

      Not only is the arrogance unfounded, but the deception continues. When someone says, “7 figure earner”, that implies annual salary. If it took her 21 years to make 7 figures (in aggregate), that’s $48K/year on average, well below the current median household income of $68K.

      By her standard, most school teachers, nurses and skilled laborers who have been employed for 20+ years are also “7 figure earners”.

      Sorry, Dacia, but your are not a CEO and your income is nowhere near “executive” level.

      1. TRACY

        She claims to have gotten to $1 million in commissions in her first 6 years in MK.

        She appears to make about $200k to $250k per year in commissions.

        But just to be clear, CEOs make more. Much more.

        1. Data Junkie

          Ah…I didn’t catch the $1M in six years. That is certainly more impressive. But that is still gross commissions, not net income, so I will maintain it remains misleading, just like everything else coming from these NSDs.

          I’ve read testimonials from heavy hitters in other MLMs where they were pulling in strong six figure commissions, but still netting only $50-80K after costs and expenses. Sadly, some go so far into debt to achieve that level that even when they finally reach positive cash flow they can’t sustain it long enough to ultimately pay down that debt.

          A US Sched C would make this all plain as day. I have yet to see an MLMer share one.

          Meanwhile, Mary Kay corporate makes a profit on every single purchase as their consultants sink deeper and deeper into debt. The company does not need to borrow when they have consultants doing it for them.

        2. Mountaineer95

          “ She appears to make about $200k to $250k per year in commissions.”

          Which appears to be a lot, and perhaps it is, but how much is it after all her MK expenses, after she pays self-employment taxes, after she pays healthcare for her entire family (hey, if she actually “retired” her husband, then she is claiming she’s the breadwinner and that implies she pays the health insurance plus pretty much everything else her family needs), after she makes the mortgage payment on that seven-figure house, etc etc…to hear Dacia proclaim it, her million-dollar NSD position with MK is carrying every expense her entire family has. Plus enough leftover to play successful “boutique farm” owner. I would love (as would everyone at PT, I’d bet) to see exactly how her family finances play out on paper.

  4. Mountaineer95

    I would laugh her resume all the way to the shredder if she tried for a non-MLM executive position. And how many CEOs do you know that try to get a gig selling maxi pads on Instagram (okay, besides the CEO for Always perhaps)?

    And Dacia, don’t tell me who I can or cannot judge. I will judge you every day til the cows come home on your farm. You certainly provide enough “judgeable” material, lol.

      1. NayMKWay

        I think she had the filter turned up to eleven, putting her dangerously close to tumbling into the uncanny valley. And with her strange facial expression . . . it’s . . . not great.

  5. BestDecision

    Zero substance. I attended a workshop of hers and met her, and she’s very elusive when detailing how she did what. I walked away confused how she thought she helped us at all. She was nice, but not terribly friendly.

    I also was on a conference call with her and another VERY well-known and respected NSD, and she actually hesitated to send her docs detailing her hostess promotion or how she met so many new people. That REALLY a made me leery of her, especially with this particular NSD who is know for being down to earth and running things like MK Ash taught.

  6. Heather

    I am planning to work two travel nurse contracts this year, each about 16-18 weeks. That gives me a month or so off this summer and time off from Thanksgiving to New Years. I didn’t work for most of February either (I quit my job — as in walked away). My gross income this year, based on 36 (ish) hours a week (I’m a 0.9 FTE), will be about 120K. Only about half of that is taxable since housing and per diem are not taxable. That 120K INCLUDES taking off over three months this year, and it certainly doesn’t cover any overtime or other bonuses.

    My work stays at work. I get paid sick days with my agency. I have a 401k with them and will get matching in August. Many of my expenses are covered (travel to and from home to location, scrubs, and more). I will get a $500 bonus at the end of this contract since I extended.

    Hubby retired from the military at age 43, and he has a guaranteed pension for life. He rose to go back to work as a military civilian, and I think he’s planning to retire from this position in about 5-6 years. (That’s two pensions for those from Rio Linda.) Dacia, does your husband have a guaranteed retirement pension for life when he “retired” at 26? Do you work 36 hours or less a week? How about leaving your work at work? What about taking a vacation where you don’t have to worry about work (or meeting your quotas)?

    1. Mountaineer95

      I think one of the major issues with the Kaybots like our Friday critics (and all the way up the line to some NSDs like Dacia) is that they are not capable of having a nursing career like yours…they just aren’t smart enough. The ones who wouldn’t cut it in “normal” careers (like yours in nursing or Tracy’s in forensic accounting) seem to be the ones who talk down such careers as being lesser than their MK “business ownership”.

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