Written by Frosty Rose and Parsonsgreen
Well, folks, Leadership 2023 has come and gone, in all its wannabe-Nashville-cowgirl glory. Conspicuous consumption, dress code violations (more on that entertaining topic to come), and, of course, the opportunity for directors to increase their “bee-lieve level.” To set new goals, or recommit to the ones they set at Seminar. After all, in Mary Kay, if you can conceive it, you can achieve it.
Chelsea Adkins, a Pink Truth frequent flyer, is back at it again. She’s “claiming” her million-dollar year. If she just wears the pin, and acts like a million-dollar director. If she just works hard enough, and inspires enough people. If she just visualizes her victory every single day as she begins working, and prays hard enough for abundance. Then her success is guaranteed. You keep wearing that pin and claiming that prize, Chels, while we look at your actual results.
If you can zoom in enough, you will see that for the first six months of the year, Chelsea’s unit did $282,846 in retail production. No, I did not say sold. They ordered around $141,000 in product from Mary Kay, give or take a double credit month (ugh). The math says that they have to more than double that production in the next six months for Chelsea to get to vaunted million-dollar status.
Can she do it? Can she manipulate enough women already in her unit, cajole enough new recruits to order ridiculous levels of front-loaded inventory, run enough BOGO sales, and charge enough on her personal credit card to get her there? Maybe. Maybe not. It’s definitely an uphill battle, not the easy “dream it and do it” fairy tale that Mary Kay likes to sell. But (and I’m stealing my favorite quote from another contributor here), AT WHAT COST?
How many light bills will go unpaid? How many credit cards will be maxed out? How many relationships will be destroyed by her minions’ “pleasant persistence”? My guess is about 717,154.
“The math says that they have to more than double that production in the next six months for Chelsea to get to vaunted million-dollar status.”
It would be just as accurate to say “they have to almost triple that production”, since the actual increase (2.55 times) is closer to triple than it is to double.
Chelsea, let’s work on getting to $500,000 first. Or at least making a full priced sale to one customer.
Oh, Parsonsgreen… how true is that statement! Has she ever offered anything at full price or at least without a GWP or a BOGO? While she would say it distinguishers her from others and keeps her customers loyal, she isn’t abiding by the MK motto of Go-Give.
Consultants aren’t supposed to discount as she often does because it harms another consultant’s sales. Imagine a new recruit of hers who is just starting out and placed a couple thousand on her credit card. She can’t afford discounts because she has to pay the card off.
But then there’s Chels who regularly offers 40% off or BOGO because she has (guessing here) tens of thousands of retail stock on her shelves. Her strategy goes to show that it’s not about sales but recruiting. Why? She barely breaks even with sales, if at all. How do we know? Because she posts her life on IG daily about her sales. We read unit newsletters and Applause. She only makes money off of a new recruit’s first purchase. She orders to make up monthly differences to keep rank/car. Since she only makes money on frontloading, she can “afford” selling her product at her cost. But a new recruit? She can’t compete with Chels while Chels continues to churn and burn to reach an elusive goal.
Can she manipulate enough women already in her unit, cajole enough new recruits to order ridiculous levels of front-loaded inventory, run enough BOGO sales, and charge enough on her personal credit card to get her there?
According to our past two Friday Critics, you don’t need an inventory to succeed in MK. And yet, we know that in order to get to Chelsea’s level that you need lots of people ordering consistent amounts of product to keep them there.
New Pinkie( 20th Jan 2023) and cat woman( 27th Jan 2023) both think they are going to be different but sooner or later their version of Chelsea is going to be after them for more and more orders, just stretch for the car, nearly at (new faux target level), spend , spend, spend.
“double credit month”
Is this how it goes?
– Debbie Consultant purchases $1,000 wholesale in MK products
– MK pretends Debbie actually purchased $2,000 wholesale
– Debbie goes on social media and pretends she sold $4,000 retail
– MK and Debbie’s up-line also pretend she sold $4,000, praising her for being a smart business-woman and taking advantage of the awesome double-credit.
– For her business savvy, Debbie is rewarded with a $2.00 pair of earrings and an unframed certificate
Yep! And the “doubled” amounts do nothing for your car production!!
Right, because you can’t make real car payments with the “funny money” MK uses in their pretend sales and make-believe business discussions.
But the earrings are just the “extra” for doing her job! She was already going to do the job! And MK generously gave her a gift as an added thank you!
How positively underwhelming!
I don’t know how they get anyone to join in this day and age with everyone being aware that people who join an mlm never make a dime.
The ones who don’t listen and join find out fast the hard way that they don’t earn any money and leave.
The ones who join and are still in it are most likely unhappy for not being rich yet.
That’s just my take on it!
When will the triple or quadruple credit come out?
As soon as there are not enough people are meeting Circle of Achievement levels with their units/Court of Sales in their personal business to motivate the masses who are losing money. Have to have that big, motivating stage walk at Seminar and all those “real diamond” rings to flash around and prove that the anti-mlm movement is wrong and that success is possible in MK.
While it’s not likely that Chelsea will ‘do a million’ this year, we’ve all seen directors pull it off (or at least manage $800K) with this level of production at Leadership in previous years. MKC will undoubtedly do a double or triple credit month before Seminar, new team members will count toward a director’s production, and directors will beg and plead with their unit members to help the unit ‘earn the honor’ of being a trip-taking unit (prestige unit, million dollar unit, highest ever production, top in national area, etc.). A sickening level of new credit card debt will be incurred, and closets and home offices will be busting at the seams with all of the amazing product that will, of course, service all of the new customers that the consultants got in their ‘push to million’.