Heather Wickstrom Spills the Beans Again
Written by Parsons Green
Former Pink Truth Critic and Mary Kay Mean Girl Heather Wickstrom just can’t stop talking about Mary Kay even though she was terminated from the company in 2023. She was so “influential” but had a “misunderstanding” with MK. Once the company stopped her shenanigans, the gloves came off and Heather prides herself on exposing MK for the fraud that it is.
Funny enough, it wasn’t a fraud when she was in it. Mary Kay was the greatest and there was no opportunity that could match it.
But all that changed MK kicked her out and Heather started shilling for a different MLM, Bellame. Because everything is different in THIS MLM.
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Recently, Euromonitor named Mary Kay the #1 Best Selling Skin Care and Color Cosmetics company in the world for the third year in a row, So Heather took the opportunity to bash MK once again. She says the truth about the #1 company is far different thanwhat the consultants share on social media.
She says what we’ve always said: The Mary Kay consultant is the actual customer.
According to Heather: Consultants have closets full of inventory, no confidence and no customers. Heather was ordering to obtain new titles. She wants you to join a company where sales (instead of orders) to customers are tracked. Can you win without recruiting? Are you earning or just ordering to save your title?
Is your company stuck in the 90’s? Do you have thousands in unsold inventory? Parties every weekend. Messaging anyone you can with old scripts while pretending it’s all fun.
Mentioning the year end stress that is every June in Mary Kay. Giving up her time. Giving away product. Chasing a goalpost that constantly changes.
And finally, Heather walked away. Except that’s not exactly true. She was terminated. It wasn’t her choice, it was MK’s choice.
I always wonder why… if everything is so wonderful where you are now, why lie? Why lie about anything? Just tell the truth. “MK terminated my contract and I had to start over in a new company.” Probably because that doesn’t sound as good as “I gave up big money to start from zero…. so this new company must be the best.”
Heather gets very little reaction or comments on her Facebook posts. Could her followers be burned out by her previous work in Mary Kay and have her posts hidden? If you didn’t feel like yourself at your old company, why should we trust you now when you rave about your new company? If you don’t need recruiting, why are you posting every single day about signing up for Bellame ?
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While she’s trashing MK, she’s also misleading about Bellame. It is true you don’t have to meet qualifying minimums to get commissions on Bellame sales (similar to sales margin in MK…where you don’t actually get commissions on your own sales, but you “mark up” your items and keep the margin). However, bonuses in Bellame are indeed available only if you meet qualifying minimum purchases (and have a downline) …and those minimums are three times higher than Mary Kay’s ($250/month = $750/quarter, if I am reading the comp plan correctly).
These MLMs all do things slightly differently. But one thing they all have in common: They all take more from the sales force than they ever give back!
Basically, she’s doing the adult version of the grade school “stole another kid’s doll, got caught by teacher, made to give it back, and threw it back while screaming ‘I didn’t want to play with your ugly old stupid doll anyway! I’m gonna go play with this stick because IT’S BETTER!!!'” routine.
It doesn’t matter what MLM company you’re shilling for. It’s going to end up the same way as with MK – the market is saturated (think of how many brands of cosmetics, supplements, cleaners, kitchenware etc are out there. Oh, and freaking meat.) and the products are inferior for the price point. Plus, these other brands can be bought whenever, wherever, and without being nagged to join up.
Bellame isn’t as big or well-known as MK, but I’m sure there’s a corner of the internet hosting “Bellame Sucks” because it’s the same bundle of lies being sold as the Best Thing Evar!!!!
Oh, and Heather? The opposite of love isn’t hate; it’s indifference. If you really were done with MK you’d shake the dust off your feet and shill Bellame on its own merits (such as they are) instead of making it incidental to your diatribes about “#1”. Smacked bottom isn’t a good look for a grown woman.
“Recently, Euromonitor named Mary Kay the #1 Best Selling Skin Care and Color Cosmetics company in the world for the third year in a row,”—
Correction: Euromonitor named Mary Kay named #1 DIRECT SELLING (mlm) brand of skincare and cosmetics company.
Ugh.
Correction: Euromonitor named Mary Kay #1 DIRECT SELLING (mlm) brand of skincare and cosmetics company.
“If you didn’t feel like yourself at your old company, why should we trust you now when you rave about your new company?”
THIS ^^^
Heather.. are you trying to convince us or yourself?
Part of me feels bad for her. Reading her posts shows how deeply betrayed she feels, and she doesn’t know what to do with it all. Made a ton of money for the company for them to drop her. I feel like she’s writing to a certain group of people thinking she’s getting her point across.. but those people aren’t reading her posts. She’s trying to take her MK friends down, but it isn’t working. She just looks childish. She went from one poison to another and can’t see it yet. She’d be better off going to work for Clinique, but she’s too prideful for that. Direct sales people talk so much crap about corporate America that when they realize they have to leave their DS company, they can’t do the only other option which is get a regular job because of all the posts they made trying to recruit people.
Heather, take a social media break. Touch grass. Look at the sun.
If I recall correctly, Heather was wooed to Bellame by a former MK Director, and then convinced other MK consultants to follow.
In my opinion, the Bellame products appear to be overhyped, overpackaged, and overpriced. For example, a cleanser is $54.00.
Its complicated Comp Plan includes a glossary, with familiar MLM terms such as:
— Compression
— Commissionable Volume
— Unilevel
— Breakoff
— Generations
— Legs
— Pool