Written by PinkPunch
When I first decided to chronicle Mary Kay’s constant massive product changes, I dove right into my Look Books. The problem was that once I started looking, I didn’t even know where the heck to begin! The confusion of product packaging changes, brand new products, Limited Edition products, free gift with purchase, hostess gifts and discontinued products… my head was just spinning!
This research could have gone into so many directions but I’ve decided to stick to product packaging changes(products that already existed that changed including the BIG black and pink package change). These packaging changes are such a huge money maker for Mary Kay Cosmetics because it forces every consultant to buy larger amounts of products in order to stay up to date (current) with the company that they are “trying” to become successful in. This always leaves many consultants with outdated items (that they either won’t sell or will have to sell at substantial discounts) and it keeps the buying/ordering on a constant.
I decided to start with the package change from the silver to the smaller silver lip liners. Mary Kay already knew that they would soon be changing all products to black and black and pink. So why did they make this change?
My guess is that they changed this first because the black was coming soon and they did not want the package and size to change at the same time. They knew that they were changing the size of the eye and cheek colors, to smaller, and that would cause a stir. So they slid this change in first….(of course you will be stuck with 2 different silver packages because the black is coming soon)
Summer June 2006: Package and color changes:
|Note: I’ve noticed the a lot of the big and/or many changes happen, in June. My guess is that this helps sales directors and NSDs to complete goals for seminar?|
|Fall/Holiday September 2006: Hydrating lotion package change from white and blue to pink, TEN Limited Edition products, and another FOUR new regular line products. Also note that the new tinted moisturizer has SIX different color to buy, as well.|
|Winter December 2006: Lipgloss package change, formula change (new NouriShine) and color change. Changes like these produce large volume ordering because there are 10 colors to purchase. New Cellu-Shape products are also added to the regular line.|
|Spring March 2007: Four new regular line products plus three limited edition products.|
|Summer June 2007: It’s seminar time, folks! PERFECT timing to finally change the packaging AND colors on the 8 eyeliners and 5 brow liners! (Large volume ordering on this one!) Now just in case that wasn’t enough, another 11 products were added to the regular line.|
|I’m really starting to feel that this is how some of us justified ordering more and more products. We know we didn’t need it… but hey…I need to complete my goal or finish production. Why not spend that money on all NEWproducts.This may answer your question to “Why did I do that?” and “How did this happen?” “How did I end up with so much product?”You may have justified ordering because it was always “New” and you needed to buy more products for production. You will not feel as bad, buying new products, as you would if youbought more of the same products that you already had. It’s another mind game, when you think about it|
|Fall/Holiday September 2007: Pay attention, Ladies!! This is the first hint of the huge product packaging change! From here on out, products start to change to the black packaging. 3 new regular line products plus 13 new Limited Edition products.|
|Winter December 2007: Package change and color changes. This change consists of 32 lipsticks and 10 lip glosses. An ordering volume of 42 if you ONLY purchase 1 of each color. This quarter also included the HUGE mineral launch which adds at least 6 new shades to purchase!
|Spring March 2008: Package change, product change and formula change. First, you have the New compact design (package change). 6 New mineral pressed powder colors (package change and formula change). 6 new eye colors (package and formula change). 2 new cheek colors (package and formula change). 4 new bronzing shades (package and formula change). MK found it in their heart to also add 2 Limited Edition items to the very huge changes for this quarter.|
|Summer June 2008: Package change and formula change. In addition to the 22 more eye colors, this quarter, they also slid in the package change on 3 mascaras, 1 liquid eye liner, and 2 eyesicles. There are 8 more new cheek colors (remember there are actually 10 colors but they previously introduced 2 of them). That’s 36 new products to purchase if a consultant only purchases one of each color!|
|Fall/Holiday September 2008: Introducing the Compact Pro and 5 limited edition items.|
|Winter December 2008: Package change for 7 concealers, 4 highlighting pens, and eye primer. Also added are 2 new shower gels and 4 limited edition sets.|
|Spring March 2009: No product package changes, but 4 new coordinating body lotions and 5 limited edition sets.|
|Summer June 2009: Product packaging change for Timewise skin care (4 products to purchase), 5 new tinted lip balms, and 3 limited edition sets.|
|Fall/Holiday September 2009: Changed packaging for 4 regular line products and added new product Timwise Replenishing Serum+C.|
|Winter December 2009: 8 packaging changes to regular line products plus 4 scents of coordinating shower gel and sugar scrubs (which is 8 products total), plus limited edition products.|
|Spring March 2010: Package changes to 4 regular line products.|
|Summer June 2010: Package changes to 4 more regular line products.|