It’s been a while since I talked about false earnings claims in Mary Kay. The easiest false claims to identify are the ones regarding how much product was sold. Take this one: Chelsea Claytor Adkins said she sold $85,000 of products in the seminar year that ended June 30, 2020. No, she did not.
What REALY happened? Her calculated “retail sales” for the seminar Queen of Sales contest was $85,000. That’s a completely bogus number. It takes everything she ordered at wholesale, multiplies it by 2 (to get to full suggested retail price), and adds on a whole bunch of “double credit.”
So the falsehoods come about because they:
- Assume she sold everything she ordered. She did not. Chelsea has thousands and thousands and thousands of dollars of products sitting at her house. How do I know? A few days ago she posted in her IG stories about how much inventory she has. If she has 27 contours on her shelf, you know she has tons and tons of stuff. Nobody needs to carry that much. (But remember she DID buy her way into a pink Cadillac.)
- Assume she sold everything at full suggested retail price. She did not. Chelsea has massive sales to push a ton of product out the door. So doubling the amount she ordered creates a number far higher than what she actually brought in.
- Play the double credit game. During certain months, the company doubles what you order for purposes of the seminar contest. It’s simply meant to get women to order more than they ordinarily would (you have to take advantage of double credit!). And overall it increases the lie about how much was pretend sold.