Somer’s 2027 Seminar Year
Written by Parsons Green
Mary Kay national sales director Somer Fortenberry came home from seminar with a bold goal. She would like to have 20 new directors this seminar year. If you debut as a director in Somer’s area by January, you can come with her to Leadership Conference in Phoenix.
Somer comes from a Mary Kay family. Her mother-in-law is a retired nsd (Pat Fortenberry) and her sister-in-law is currently an nsd (Pam Fortenberry Slate). In 2021, one of Somer’s top directors quit, and called her out for cheating to get her nsd title. But that’s in the past (LOL) and all that matters is Somer’s current lineup.
To be in a “Unit Club,” you need at least $300k in retail value of orders from your unit. Don’t let the word “sales” confuse you. None of that has to be sold. It only has to be ordered by consultants. So consultants spent at least $150k (wholesale cost) on products and here are the top directors in Somer’s area.
- $500,000 Heather McKinney
- $450,000 Adrienne Hollifield
- $400,000 Rachel Naylor
- $350,000 Chrissie Batts, Gina Wood, Jennifer Singleton
- $300,000 Gabby Jones, Cassandra Hartke, Becca Tilley
To make it to the top director trip, you have to hit $650k retail, so none of Somer’s directors will be attending the trip.
Making it to a “unit club” is a big achievement in Mary Kay. So with totals like these, these directors must be killing it at their parties right?
Here are two of Rachel Naylor’s most recent parties.
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Your eyes do not deceive you. One party with $50 in sales and one with less than $100 in sales. How do we pretend that this is really a business when Rachel can’t even make minimum wage for the work?
Sadly, Rachel’s not the only one having trouble holding parties with lots of sales. Here are some of the other members of Somer’s downline. Tammy Cononie had a bingo party with 30 guests and $200 in sales (this is a whopping $6.67 per person!!!!) Jilliane Banks had 9 people and $89 sold, so she’s doing better at almost $10 per person!
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Somer is currently running a challenge in her area for both directors and consultants based on teams of five. Each winning director and consultant from the winning team earns $50. If you are one of the top ten consultants, you receive a special prize. The top five director winners will also receive a DAY TRIP WITH SOMER! The catch is they have to have $10,000 minimum production in August.
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Sure, 50 bucks is 50 bucks. But how do these nsds think a little contest like this is really going to encourage their units to order more?
Visit the
I’m not religious in any way but even I’m offended by the use of faith as a manipulation tool. Her tactics are egregious. Shame on this grifter.
Same. That’s gotta be the ultimate hypocrisy: invoking God in the name of greed.
I hope her NSD dress splits right over the butt at a very inopportune moment.
I agree, it’s just very icky to me.
And when you’re not in the religious fog, it just sounds so stupid and childish. She thanks her “God” for supporting her scam and answering all her prayers for prosperity. Meanwhile, prayers are going out from parents with dying children…who don’t make it. Organized religion, the cult of all cults.
Whew, Char, you hit a nerve with a lot of people… look at all the down votes! Keep spreading the truth.
Why would any consultant or Director even attempt a Mary Kay make up party or skincare class when corporate is touting you can do the business without having them? The push of MyShop coming from Seminar was astounding.
Impressive sleight of hand. Unsure why these directors post this stuff, other than to give the illusion of retail selling. Lets look at the incentives…
Book a party and sell $100 worth of stuff, taking home $50 in margin. Yay…but how many hours did you invest in that party, and what did you spend on supplies and prizes?
Now, recruit just one person at that same party and front-load them with $1000 in inventory, for up to $360 in commisions…and your upline gets a bump as well!
Their boasting about retail sales is pathetic. It must be so frustrating that they can’t brag about their commissions from front-loading. All they can say is. “Look who joined my team!”
Your upline couldn’t care less about your retail sales. Meanwhile they are VERY interested in your front-loading! Which activity is more likely to get your upline’s direct support? Selling at a party, or recruiting and front-loading?
My guess is you can’t get them to come regularly to your parties, but they will want to be actively interested in the initial inventory purchase of a every new recruit!
Follow the money. In MLM, it flows upward…mostly from the pockets of the downline…and especially from new recruits! Relatively little comes from sales to outside customers, as revealed in today’s post.
“Book a party and sell $100 worth of stuff, taking home $50 in margin. Yay…but how many hours did you invest in that party, and what did you spend on supplies and prizes?”
And how many thousands of dollars in debt were you before you “made” that $50? That probably won’t cover the minimum monthly payment on one of your credit cards.
Those numbers are just embarrassing. I’d love to know the average sale per customer from Ulta or Sephora. That just shows how completely unappealing these products are. When they changed the logo and packaging a couple of years ago, I thought it was really a bad move. Looks so generic, like the off-brands were in the 80s and you’d just have a bag that said “Potato Chips”.
I’ve worked for Clinique, Estée Lauder, and Lancôme back in the late 80s to mid-90s, and we always had an Average Unit Sale goal. At the end of the day, week, month, it would get totaled. I’d would have been fired if my sales were what these people are getting, even considering the 35-40 year gap!
Well, I’m just one person who recently placed an Ulta order at $156 (before tax). I did that in less than 15 minutes, and my package arrived in less than 4 days. I forgot a couple of things, so I’m stopping at the local store today or tomorrow. That trip will easily be another $100 since I know I’ll find a couple of things that I will HAVE to have.
Whether I walk out with $40 or $400 of products, none of the “vapid young painted dolls” (as MK husband George Hurchalla likes to call women making an honest paycheck at cosmetics stores) is going to pester me to join their culty MLM downline.
I saw Tracy wonder about Sephora or Ulta sales #s so I used Chrome Gemini to see if it could even ballpark any numbers for Sephora. I took the massive numbers lol in some cases and averaged a bit but below the line (I hope stays there) is the actual information I got from Gemini. I think there might be some gut wrenching if anyone from MK sees these.
Average Order Value Daily:
Online Sephora.com: $75-$100
Retail Sephora: $50-$150
Monthly Average Visits to Sephora.com: 45 Million
Monthly Unique Sephora Online Users: 19 Million
Combined Average Number of Visitors to Sephora Retail/Website/Mobile App:
Average Daily Visits: 5 Million Per Day
Average Monthly Visits: Globally – 150 Million
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* What is the average sale per customer at Sephora?
The average sale per customer at Sephora varies slightly depending on whether the customer is shopping online or in-store, but recent retail data provides a clear picture of typical spending:
E-commerce Average Order Value (AOV): On Sephora.com, the average order value typically ranges from $75 to $100 per transaction. E-commerce analytics note that Sephora actively uses strategies like product bundling to maintain a steady AOV of around $85 to $90.
Monthly Average: Looking at overall shopper behavior, the average Sephora customer spends just over $30 per month.
In-Store Trips: While Sephora does not publicly publish its exact in-store transaction averages, consumer behavior insights estimate that the typical in-store shopping trip falls anywhere between $50 and $150.
* How many total customers, online and retail, does Sephora average a month?
To get a picture of Sephora’s total customer traffic, it helps to look at their daily omnichannel averages and their digital footprint:
Total Omnichannel Traffic: Across both physical retail locations and digital platforms (website and mobile app), Sephora averages about 5 million visitors every day. Over the course of a month, this translates to roughly 150 million total customer visits globally.
Online Visitors: Depending on the analytics source, Sephora’s website typically averages anywhere from 38.9 million to 60 million visits per month.
Unique Online Users: Out of that massive web traffic, data shows that Sephora pulls in over 19 million unique individual online users in a given month.
Loyal Customer Base: To give you an idea of their most dedicated recurring shoppers, Sephora’s Beauty Insider loyalty program has over 25 million active members.
The only god that woman worships is Mammon … this is the most egregious display of Prosperity Gospel I’ve seen in a while.
The use of religion to act like God wants them to sell MK products is ridiculous.