Fortenberry Failures in August
Written by Frosty Rose
It’s been awhile since we did a mathematical takedown of any of our dear national areas, and it feels like now is the right time to take another stab at their “executive income” claims for directors.
Helpfully, Somer Fortenberry shared her mid-month August report last week, and one of our Pink Truth Super Sleuths posted it on the discussion board. What’s immediately obvious to the untrained eye is that on August 16th, Somer and her area are nowhere near halfway through their audacious monthly goals. But just how bad is $36,263 in wholesale production for a national area?

It’s unclear exactly how many directors Somer has in her national area, but our best guess is around 40 at this time. That’s a huge national area, especially when you consider that there are areas that literally have only 10 directors in them!
In 16 days, these 40 units have ordered less than $1,000 wholesale per unit. Ouch! If each unit has an average of 30 consultants, that means just over $30 ordered per consultant. Does anyone need a refill on their moisturizer? Because that’s about the equivalent. To put it another way, Cadillac production is currently $19,000/month. Among 40 directors in Somer’s area, they are unable to make production for two Cadillacs with the entire area’s orders. That’s just sad.
“Well,” our Friday critics will say, “it’s only halfway through the month and everyone knows that consultants all order at the end of the month. And August is always hard after everyone gets home from seminar!” Okay, fine. Let’s look at last year’s averages and break down paychecks for Somer’s top directors.
As Parsons Green recently shared, nine of Somer’s directors made it to a unit club last year. Nine. Out of forty. Wow.
So how much did those women earn? I’ll do the math for each unit club. Keep in mind, these numbers are estimates. Directors get to double dip on their commissions—they earn up to 23% on their total unit production each month, plus up to 13% on their personal team’s orders. In the below examples, I’ve assumed that the director has personally recruited between 40-50% of their unit. That’s a really high bar, and it’s unlikely that their true numbers are that high. This also discounts any double credit months, when directors earn double contest credit but not double commission on orders. And I haven’t factored in any chargebacks, of which there were undoubtedly several for each director.
- $500,000 unit club (1 director): Approximately $70,500
- $450,000 unit club (1 director): Approximately $64,750
- $400,000 unit club (1 director): Approximately $55,750
- $350,000 unit club (3 directors): Approximately $50,000
- $300,000 unit club (3 directors): Approximately $42,300
Wait, what happened to six-figure earning potential??? Even at the “prestigious” $500k level, they’re far short of six figures in commissions.
The average commissions of the top 1/4 of Somer’s directors are $52,000/year. Before expenses. Before chargebacks. Before traveling to Seminar. Before health insurance. Before retirement contributions.
If they were working a regular 40-hour J.O.B., that’s the equivalent of $25/hour, and they’re responsible for paying for their own training, travel, and team motivation. That’s not executive income. Heck, it’s not even middle management income. In my state, fast food supervisors are beating that number. And you best believe that they’re not paying for their own training programs.
The fact that these women continue to pitch this crap as “the best opportunity for women” is absurd. And the fact that they believe it themselves is pathetic. I’d feel sorry for them if their paychecks didn’t come directly out of the pockets of their own downlines.
And an update…






Visit the
If I were Somer, I’d be embarrassed to post those numbers.
Speaking of numbers, excellent number crunching, Frosty. Numbers don’t lie, and the truth is right there if you look beyond the rhinestones and platitudes and AI slop images.
Oh, BUT they will say, “We also make money selling products!!!!” What they don’t tell you is that they way over purchase product to meet monthly unit minimum requirements, give it away as prizes, hostess gifts, unit incentives, and heavily discount it (à la Chels). So, no, they really don’t make a profit from selling products.
If they made executive grade pay by sales, it would be reflected in the wholesale orders. We can see that isn’t happening either.
https://www.pinktruth.com/2025/11/27/how-to-do-it-right-and-make-no-money/
https://www.pinktruth.com/2024/10/08/you-cant-make-money-selling-mary-kay-products/
https://www.pinktruth.com/2007/09/02/mary-kay-math-gets-a-reality-check/
There are more, but this gives a good picture.
Pink Truth critics cannot dispute these figures and there is no way to defend them. The numbers will only get worse as the MyShop mess continues to negate the need for inventory.
Ooh I love these deep dives! I did some back of the napkin stuff to see how you came up with these numbers, and you are being very generous. I agree these ladies are likely grossing even less than your estimates, and netting an even smaller amount. You did not account for qualifying minimums, which likely includes “ordering for others” to shore up the downline to meet unit minimums, as well as personal minimums, all for product most of which is unlikely to ever be sold, and certainly not at full retail…meaning retail margin rarely comes in to play.
So much ordering…for so little selling!
Smh.
And what does she give out for prizes? Temu garbage. “You ordered $4500 this month, here’s a pink plastic ring.”
At least your fast food employer pays their share of SS and maybe gives you free food and tuition assistance. Certainly, you aren’t living your job 24/7.
https://imgur.com/hpC6CIZ
https://imgur.com/4BNArrK
Here’s an update!
Wowza! So, with a week left in the month, we’re up to not quite $1,500 in production per unit, almost three Cadillacs among 40 units, and just over 1 new recruit per unit. They’re on fire!
I’m on a Replying Roll this fine Sunday morning.
This struck a new / old nerve with me. Wayyy back in ‘ought three (2003), when I signed my beauty agreement, I was enamoured with my recruiter/director. She had five kids, pregnant with the sixth, her husband was a farmer. She did NOT have to use her teaching degree because she was a MK sale director and that money supported her family!
Now, I quit my teaching career (and went back, multiple times) to pursue this MK thing.
Only right now, 23 years and two years Post Pink later, is it striking me how HUGE of a LIE that actually was!!
I’m experiencing retroactive anger, if that’s a thing. Grrrrr