Sad September for Mary Kay Director
Written by Parsons Green
Alicia Egolf has been a Mary Kay director for 6 years. At the end of August, she had a simple request for her customers. Please help her finish her goal.
Alicia didn’t update on how her August went, but in September she posted on Facebook over 20 times about Mary Kay. Here are just a few of her posts.
What was Alicia’s reason for posting so much? She didn’t meet her minimum unit production in August, and if she didn’t meet it in September, she would lose her unit. As a sales director, she and her unit/downline must purchase $4500 (wholesale) products per month. The company will allow a director to miss the minimum for one month, but she cannot miss it two months in a row. Thus, the big scramble to make her numbers in September.
And you should get to know Alicia! (Let’s make it more personal, and maybe THAT will convince people to buy products?)
Maybe being an educator instead of a saleswoman will help?
I know! Let’s do the “shop small” angle!
Alicia has gotten good at having AI write posts for her. She notices who supports her and her time in MK isn’t a highlight reel!
As the month came to an end, Alicia reminded everyone her small business pays for her groceries. She shared that she was called a predator for offering a pampering session.
Alicia posted on Oct 1st that she was heartbroken. She then bounced back and just wished everyone took the time to try Mary Kay.
And sadly, Alicia posted that she lost her directorship title. Don’t worry. She’ll still be your consultant and will offer free and personalized service.
I am not sure how many teammates Alicia has in her downline – but she would need 8 active consultants to enter the DIQ Process. A consultant must have $225 in wholesale orders to become active. To complete DIQ, Alicia would need 20 active consultants and have $13,500 in wholesale orders in three months. (She can also finish in 4 months with $18,000 wholesale). I think Alicia has realized that she will never become a Mary Kay director again.
And remember: The problem isn’t Mary Kay. If you’re not using the products, the problem is you.
Visit the
“Maybe it’s time we stop sleeping on Mary Kay.”
Maybe its time you stop begging your friends for money, and find a way to support yourself that does not depend on the generousity of family and friends.
Alicia, even you would quickly tire of this, if a friend pestered you this much. Besides, whether you realize it or not, your posts are rarely seen. The algorithm restricts your reach, and most folks skip over these repeated appeals for their time and/or money.
People are avoiding you in the same way you would avoid a beggar who simply would not stop pestering you.
Genuinely panhandling would make more moolah. But that’s what MLMing is – panhandling on social media instead of on the street corner. With the MyShop debacle I wonder whose unit is next to implode? I think that’s the general plan at MKC – oust the expenses of directors, seminars, star prizes (even if they are cheap job lots of discontinued products), cars, cruises, trips and even the lowly consultants, go affiliate for a while and then sell to private equity. IBCs get “thanks for the fish and goodbye” email, Ryan disappears on his Gulfstream to the Caymans.
She won’t be alone I’m afraid. With all the changes and the MyShop flop, there will be other directors who lose their units. I wonder how much product she has stacked up in her basement or garage from trying to save her unit? Her Senior Director probably got a nice boost from her orders and now will get a boost in unit members. She states that people don’t understand direct sales and that she’s not running a pyramid scheme yet she just boosted the top of the pyramid by losing her director status. She actually believes she is running a legitimate business, it’s really quite pathetic.
Such denial here. She insists that her “business” is legitimately selling beauty products to customers. If that is the case, why does it matter whether she is a Director or not? Oh, that’s right; if she’s not a Director, she doesn’t get commissions on orders by her downline. Honey, if you can’t pay for groceries with product sales, but instead you rely heavily on commissions on purchases by people below you in the, ahem, organization (what’s that triangular shape called?), then that should tell you something.
And by the way, people don’t want their vendors to “notice” when they buy or don’t buy cosmetics. That’s weird, creepy, and predatory.
The top photo:
Does it actually say “personalized regiment”??
It does. Also, “no more search the halls of the beauty store.” AI slop at its sloppiest.
I do feel bad for her because it seems like she swallowed the MKool-aid BUT the word is ‘regimen’ not ‘regiment’. A regiment is a military troop.
I’ve also seen them use “regime.”
She has lost her Director title along with her dignity. Yikes! These posts are embarrassing.
“… being called a predator hurt…”
Then stop being a predator. Everyone knows a “free pampering session” is a high pressure sales ambush. Predator.
That should be a wakeup call, being called a predator. Props to the woman that called her out. Everyone knows that a pampering sesh is just a high pressure sales pitch. They are not fun for anyone, consultants included.
If I’m going to buy something, whether from a REAL small business or a huge corporation, I don’t want the clerk/rep/server/salesperson’s life story. I know my money goes toward their grocery bills; that’s literally why they’re working.
I want to know why Thing is the Thing for me. Does the seller understand the product? Can they answer my questions in a way that satisfies me? Do they know the difference between Thing X and similar but not the same Thing Y? Typically, the huns don’t, because they don’t have any cosmetology experience and only parrot what’s in the MK materials.
It doesn’t matter a bit if they have kids, are married, are religious, or what they plan on doing with the money.
Plus, Alicia is just one of many, many, many Kbots following people around going, “buy stuff! I need money!” with nothing to distinguish her from the rest of the collective.
As the month came to an end, Alicia reminded everyone her small business pays for her groceries.
Guess what Alicia? Every time I shop at Sephora, a pharmacist or department store for cosmetics, my purchases or lack there of pays for the groceries of other people. It’s almost like earning a wage working a corporate job earns a person money.
1. The problem is definitely Mary Kay. I just want my skin care and makeup. I am a grownup and can manage my own reorders when I’m ready, without you hassling me on the 29th of every month because you’re short on production. –signed, 14 years as a consultant, 2 as a director.
2. If she’s this low on the director totem pole, she’s better off as a consultant. At least as a consultant, she’s not having to top up production at the end of every month and stockpiling unnecessary inventory.
Alicia Egolf I’m not running a scam. I’m not running a pyramid scheme. And I’m certainly not preying on people.
Counterpoints to Alicia.
Scam: in some people’s opinions, yes.
Pyramid scheme: ibid since you need people in your downline in order to profit.
Preying on people: Defiantly. From the first person you recruited into your downline to the last one is all about preying on others, like it or not.
I get so sick of hearing “small business” with these people. It’s not a small business.
And there will be more to come, “Small Business Saturday”. It makes my head want to explode.
Exactly! They are quite literally just customers of MK…
She may not see it now, but she’s being saved from some big headaches with directorship. The debt, begging, and pile of products stashed in the garage only grow bigger with the title.
Directors keep the madness going and bear the heavy brunt of this ridiculous business model. Spending all the time and energy trying to bribe and motivate the down lines and pumping up the egos of NSDs while spending loads of money just to look like they are keeping up.
If you’re reading this as a director, save yourself and RUN!
“There is a difference between being informed and being dismissive. And sometimes people choose ignorance because it’s easier than learning that what they thought they knew simply isn’t true.”
That’s right, Alicia. Now read it again. And again and again, until it sinks in. It perfectly describes YOU and everyone else in the pink fog when confronted with the FACTS about what their aMaZiNg MK oPpOrTuNiTy really is.
Ah…the irony.
Yeah, I didn’t like that line either. If, after being informed, my opinion is not what she wants it to be, then I’m just wrong and dismissive and ignorant. No, Alicia, I have access to the same facts and information as you, and I’ve drawn a conclusion that differs from yours. Full stop.
Was she “fully present” for her husband and her son? Or was she planning her next social media post while her husband was telling her about his day, and shushing her son when he wanted to talk to her? How many gaps in her busy Sales Director schedule were left for her family between the success meetings, the phone followups, the conference calls and the rest of the rat race and hgamster wheel?
She’s now begging for jobs saying she has no car and would have to walk because her commission check is going to be way less due to her unit not doing what she needed
I just get so offended when MLM people claim to be small business owners. They own nothing but the inventory in their garages and basements. Not only did I spend years working in retail and wholesale, I even did own an actual small business for a time. I set up my corporation, signed a lease on a brick and mortar, paid all the utilities, paid taxes on my sales and employees, etc etc. And I love to patronize ACTUAL small businesses! There’s a wonderful little boutique in my town that I shop at regularly. Can I get similar items cheaper at TJ Maxx? Sure, and I do, but I still set aside some of my shopping funds for this store with its cute items, nice owner, and helpful fun sales staff. So, sorry to this hun if I don’t believe that purchasing her MLM products is “supporting small business”. It’s NOT. She can rent a storefront, set up a corp, stock (her choice) of inventory, and advertise however she sees fit and THEN I’ll consider “shopping small” with her. Oh, and her stating that she was contributing to her family financially as a (failing) director is laughable, because we know if she lost her directorship then she was also losing money. How much of her family’s money did she spend on her pink dream?