Heather Daniel-Kent’s Director Lineup
Heather Daniel-Kent has been in Mary Kay for over 20 years and is nowhere close to being a national sales director. Every year it’s the same story of hope: THIS will be our year, it’s the best year ever, we will finally become a national area…
But they never get any closer. She was bringing the fun in 2021 (which was after bringing it in 2017, and 2018, and probably all the other years in between), and this was her director line up in April 2021.
In her first line, she had eight directors and one DIQ. In her second line, she had two directors and five DIQs. Only one of her directors was in a Cadillac.
One year later, in April 2022, she was no further ahead. She had lost a couple of directors and replaced them with new directors in her first line, but still had only 8 directors. Her second line was worse, with only one of the two directors from a year ago still in, and two of the 5 DIQs making to director.
Heather used to have a website for her Mary Kay unit, where you could track her director and DIQ lineup. Sometime after she posted an update in September 2022, she took the website offline. The only visibility to her director lineup would be when she would include it in a social media post. Here’s what things looked like at the end of August 2002:
Things are getting pitiful FAST. Let’s jump to February and November 2023.
You can see directors dropping like flies, to the point where November 2023 has 3 first line and 2 second line. Heather was awfully quiet about her progress toward national, even when spouting about how she’d be the queen of the last ruby seminar. (That was a fail, too.)
Heather finally included an update on her future area in April 2025. That lineup showed three first line directors and two second line. Thankfully for her, these 5 directors are the same ones who were shown in the November 2023 update, so at lease some are hanging on!
The nsd qualifications are listed below. Heather will never have the required # of directors in her downline to achieve this title. Even if she did somehow get 20 consultants to directorship, seven of them would need to be in a Premiere Car or Cadillac. But at least she has a cute poster to look at in her office. I wonder if she still has the NSD letters hanging on her wall too?
Visit the 
Just sad. If she’d spent 20 years in a real career, she’d have a senior title that actually means something and the pay and benefits that go with it. She’d have the same chances to advance as anyone else.
Meanwhile the only way to reach NSD these days is to have an NSD mommy dearest who gives you her unit so she can run it behind your back, or else be a cutthroat amoral mercenary like Jamie Taylor who doesn’t care who she screws over on her way to the top.
How unfortunate. At this point she feels she can’t leave. “What will people think” is what keeps her hustling to NSD. ‘Who cares if people judge me.. only take advice from someone you’d trade lives with.’ But if somewhere deep inside she’s thinking she’s wasted 20 years and has no retirement, “what will people think” runs through her head again. What will people think if I quit..? She’d be free of the hamster wheel. Hdk has no business failing at something for 20 years. Look at her. Look at her husband. They’re beautiful people. Healthy and in shape. Go do something where it’s a constant success! Nowhere in the rules of life is failure supposed to be a reoccurring one. That’s a MK lie to make you feel normal in the pink bubble. Poor hdk.
I think of Heather and Cleta both and how they’d handle it if Mary Kay were to decide to go affiliate. I think Cleta would be all outwardly happy and wistful about it because it aligns with her desire to “retire”. Heather I think would go APE SHIT.
It’s her ENTIRE identity. She does not know herself without it and that’s so sad.
I am proud of myself for living by my principle of NEVER GIVE UP, many times. But life has shown me as well, that there are times when “giving up” or “quitting” is the wiser course. I am grateful for the times I said “enough is enough, I am existing in a world I despise, it is time to go no matter how crazy it looks”. Regret has been for not doing that soon enough in some cases. I think this lady has sold herself so short by refusing to give up this worthless “dream”. If she achieves it, she will have seared her soul and consciousness into tungsten. I just don’t think a tungsten soul is a reward.
I had a job at a university that I LOVED. My husband took a job in another state near my family which I knew was best for him and better for me family-wise, but I was broken. My identity was in my job. I really loved it. In fact, my mentor and boss tried to persuade me to stay and commute on the weekends to my husband. I truly considered it. But, I knew deep down that quitting the job I loved was in our family’s best interest even though I felt like I was losing my career title, my public stature, my public identity. In some small way, I empathize with HDK and others who have these titles and struggle with the idea of quitting to go on to something unknown. Especially in their mid-life.
So…I moved with my husband in my late 40s to start over. But guess what! I landed an adjunct job at a university, which led to a full-time position. Now, not only am I a full-time professor (which I wasn’t at my previous university), I’m in leadership in my department and have won a prestigous teaching award. I’m now known in my state for my work. Here, I was so concerned about what I would lose at my stage in life, that I didn’t even think to consider that I could even gain anything else. I was SO WRONG!
Here’s my message to all of you directors wondering if there’s life after Mary Kay. YES! And it can be so good.