Sad September for Mary Kay Director
Written by Parsons Green
Alicia Egolf has been a Mary Kay director for 6 years. At the end of August, she had a simple request for her customers. Please help her finish her goal.
Alicia didn’t update on how her August went, but in September she posted on Facebook over 20 times about Mary Kay. Here are just a few of her posts.
What was Alicia’s reason for posting so much? She didn’t meet her minimum unit production in August, and if she didn’t meet it in September, she would lose her unit. As a sales director, she and her unit/downline must purchase $4500 (wholesale) products per month. The company will allow a director to miss the minimum for one month, but she cannot miss it two months in a row. Thus, the big scramble to make her numbers in September.
And you should get to know Alicia! (Let’s make it more personal, and maybe THAT will convince people to buy products?)
Maybe being an educator instead of a saleswoman will help?
I know! Let’s do the “shop small” angle!
Alicia has gotten good at having AI write posts for her. She notices who supports her and her time in MK isn’t a highlight reel!
As the month came to an end, Alicia reminded everyone her small business pays for her groceries. She shared that she was called a predator for offering a pampering session.
Alicia posted on Oct 1st that she was heartbroken. She then bounced back and just wished everyone took the time to try Mary Kay.
And sadly, Alicia posted that she lost her directorship title. Don’t worry. She’ll still be your consultant and will offer free and personalized service.
I am not sure how many teammates Alicia has in her downline – but she would need 8 active consultants to enter the DIQ Process. A consultant must have $225 in wholesale orders to become active. To complete DIQ, Alicia would need 20 active consultants and have $13,500 in wholesale orders in three months. (She can also finish in 4 months with $18,000 wholesale). I think Alicia has realized that she will never become a Mary Kay director again.
And remember: The problem isn’t Mary Kay. If you’re not using the products, the problem is you.
Visit the
“Maybe it’s time we stop sleeping on Mary Kay.”
Maybe its time you stop begging your friends for money, and find a way to support yourself that does not depend on the generousity of family and friends.
Alicia, even you would quickly tire of this, if a friend pestered you this much. Besides, whether you realize it or not, your posts are rarely seen. The algorithm restricts your reach, and most folks skip over these repeated appeals for their time and/or money.
People are avoiding you in the same way you would avoid a beggar who simply would not stop pestering you.
She won’t be alone I’m afraid. With all the changes and the MyShop flop, there will be other directors who lose their units. I wonder how much product she has stacked up in her basement or garage from trying to save her unit? Her Senior Director probably got a nice boost from her orders and now will get a boost in unit members. She states that people don’t understand direct sales and that she’s not running a pyramid scheme yet she just boosted the top of the pyramid by losing her director status. She actually believes she is running a legitimate business, it’s really quite pathetic.
The top photo:
Does it actually say “personalized regiment”??
It does. Also, “no more search the halls of the beauty store.” AI slop at its sloppiest.
I do feel bad for her because it seems like she swallowed the MKool-aid BUT the word is ‘regimen’ not ‘regiment’. A regiment is a military troop.
I’ve also seen them use “regime.”
She has lost her Director title along with her dignity. Yikes! These posts are embarrassing.
If I’m going to buy something, whether from a REAL small business or a huge corporation, I don’t want the clerk/rep/server/salesperson’s life story. I know my money goes toward their grocery bills; that’s literally why they’re working.
I want to know why Thing is the Thing for me. Does the seller understand the product? Can they answer my questions in a way that satisfies me? Do they know the difference between Thing X and similar but not the same Thing Y? Typically, the huns don’t, because they don’t have any cosmetology experience and only parrot what’s in the MK materials.
It doesn’t matter a bit if they have kids, are married, are religious, or what they plan on doing with the money.
Plus, Alicia is just one of many, many, many Kbots following people around going, “buy stuff! I need money!” with nothing to distinguish her from the rest of the collective.
As the month came to an end, Alicia reminded everyone her small business pays for her groceries.
Guess what Alicia? Every time I shop at Sephora, a pharmacist or department store for cosmetics, my purchases or lack there of pays for the groceries of other people. It’s almost like earning a wage working a corporate job earns a person money.
1. The problem is definitely Mary Kay. I just want my skin care and makeup. I am a grownup and can manage my own reorders when I’m ready, without you hassling me on the 29th of every month because you’re short on production. –signed, 14 years as a consultant, 2 as a director.
2. If she’s this low on the director totem pole, she’s better off as a consultant. At least as a consultant, she’s not having to top up production at the end of every month and stockpiling unnecessary inventory.