Failure in MLM

Allison LaMarr Lies: “I would never leave the Mary Kay life.”

Back in May 2005, Allison LaMarr was flying high in Mary Kay Cosmetics. The company and its consultants couldn’t get enough of her, because her fast ascent to fame meant that anyone could do it. Allison was the NEW face of Mary Kay, and the company used her every chance they could get to prove that MK was a legitimate opportunity.

In a May 2005 article in Applause magazine, the company touted Allison’s accomplishments in this article. Here is the most interesting part, in which Allison professes that she “would never leave the Mary Kay life.

Yet five years later, Allison LaMarr quit Mary Kay with a flourish, saying:

So, after many months of prayer and consideration, examining the situation from
every conceivable angle, and seeking the counsel of my own mentors, it is time again
for me to begin a new chapter. Earlier this week I announced my intent to retire
early (at the “ripe old age” of 31!) as a Mary Kay Independent National Sales
Director to the corporate office, and now I would like to publicly share it with you.

So the company she “would never leave” became the company she left in a heartbeat because she thought she could make more money selling her training. Allison explained in her blog post announcing her “retirement” from Mary Kay:

Over the past several years, I spent a great deal of time traveling around North
America speaking to and working with thousands of women who had similar
desires of creating a life of freedom and abundance for their families. As I listened
to their stories, dreams, and frustrations, a specific theme began to resonate within
me, and I felt a new passion begin to boil. My message was attracting the attention
of women outside of direct sales into numerous varied professions, and I started to
realize that my true purpose expands beyond the walls of any one company or

But as some of us know, Allison LaMarr’s story changes quickly depending on what “opportunity” she is currently hawking.

After her “true purpose” failed to “expand,” she went to MLM Bellamora, and when that crashed, she went to MLM Seacret Direct as an “executive” and when that didn’t work she went “back into the field” to recruit  a downline for Seacret.

And the strangest part is that women still follow this charlatan. Sad.



  1. “And the strangest part is that women still follow this charlatan. Sad.”

    You are so right. And my wife is one who’s still on her mailing list. SMH!

  2. Oh Allison!

    I remember back in the day I would read her website, amazed at all the directors she had. Then, I don’t remember the exact date, but I realized her directors were becoming less and less, the same with consultants. Ladies were dropping like flies, and I remember one lady, who had been on every single achievement list Alli would put up, simply was not there one day.

    I cannot imagine how much Allison frontloaded all of those women. I cannot imagine how much in chargebacks Allison had to deal with. Regardless, it was a domino effect, because it was obvious once someone got the ball rolling, ladies were leaving left and right, until Allison had NOTHING.

    That’s when she retired. She had to save face somehow.

    And she’s been going downhill ever since. Ever since she retired MK she spent a ton of money for her “mentor” to personally mentor her…she went to Bellamora which went nowhere, she did her Summit (which, in my mind, was supposed to recoup some of her losses) which never happened, and she got divorced.

    All once has to do is follow the bouncing ball.

  3. Clearly, the money, prizes, and diamonds in MK are NOT that great, otherwise Lamarr would have stayed, right? Lamarr even gave insight as to why she left in the first place:

    “Several years ago I left corporate America as a frustrated employee to pursue my dream life as an entrepreneur. Then, almost overnight, I became a frustrated entrepreneur. Something had to change…I was working extremely hard without ever producing a payoff.”

    Straight from the horse’s mouth, friends. You can make NSD, work your can off, and NOT produce a payoff. And if Lamarr openly admitted this, why won’t the other NSDs? Why do NSDs like Crisette Ellis continue to bait women with lines like, “Is [making National] worth the sweat? Is it worth the tears? Is it worth the anxiety? Is it worth the sleepless nights? Absolutely.”

    So we have one NSD who claims that making National is worth the anxiety and tears, while the other claims making NSD will produce no payoff. Which one is lying through her teeth? To answer that, it may be wise to ask yourself, “Which one needs to keep the influx of bodies coming in in order to meet her quotas?”

  4. I was an active consultant back then and I remember reading about her in Applause and wondering how the heck she did it.

  5. Having personally met Allison LaMarr she was so successful because she got all her friends and family and any one who was an acquaintance to sell it and tell them they had to have inventory. What these women failed to realize because she can be quite convincing (thank God I had a husband who had some sense and a still small voice warning me away) is that if you all know each other and know all the same people and you all sign each other up there isn’t a market share. If you don’t have a reason to buy inventory and you aren’t successful at signing up people then this is not for you! We all don’t have the luxury to move around like Allison did she started in Kingwood, then Austin, then Lake Jackson, once she was making the 20K checks I believe she moved to Cali for a time but wasn’t active because she was raking in the checks so why put in more effort mistake mistake mistake. And I said that several times to my friends wait, your sister in law sells it, you sell it, our other friend sells it who’s going to buy anything and we all know the same people why would I sell it too who would buy from me or sign up with me if you’ve already hit them up? She would have continued to be successful if she would have continued to move all around the US pushing the product but MK has “rules” per say to not enundate each market for this reason you take up the market share and no one can be successful. So on to bigger and better things right? I doubt she will be successful again in this business because she has run out of contacts and doesn’t have the capital to move to hit up several markets. So she’s not that savy of a business woman. I really believe the 1% of millionaires in MK live in large market areas and capitalize on building units not just in their vicinity. The several directors that i know that are successful have cornered the market in their area and invest in them i.e. Lisa Allison out of Houston. But most will never grow to the lengths that Allison did but they make enough not to take real jobs including the girl I know who took over Allison’s unit when she left you’d think she’d be an NSD by now??? But the most shameful thing of all is to bring God into all of this. I don’t think he’d appreciate extorting and exploiting women. out of all this if you don’t have a market share or customer base don’t do it and don’t buy inventory!!!

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