Nothing Works in Mary Kay
Written by Parsons Green
Nicole Perhala is a Mary Kay Director trying to finish her Equinox. (Free car, ya’ll!!!!) She needs HELP! She’s $14,000 away. If she gets 6 Great Start Qualified Consultants, she’ll knock out $3600 of her required production. She asked for help in a Director’s group on Facebook.
Taryn Sneed recommends giving them a Timewise Repair set!
Casey Evans has a Pink Ring Club! She tells consultants that everyone in her unit earns this ring. (She gets hers from Amazon or Shein). She reminds them that they also get free bundles for being a Great Start Consultant.
Leslie Fabris also recommends highlighting the bundles. Unfortunately, Nicole hasn’t been able to schedule a launch party for the consultants she’s trying to get qualified.
Kathy Benitez suggests a variety of options to split up the payments on an inventory order. Sell the sizzle of being part of a unit that earned a car (that only Nicole gets to drive). Someone once told Kathy she wanted to claim the headlight on a Cadillac when she placed her order.
Sarah Perdue has a simple suggestion – bribe them with CASH!
Nicole has been ordering from Mary Kay for at least 8 years. And in that time, she has been no stranger to begging for orders for all sorts of things. At the end of 2018, she was begging for orders to finish her car and Queen’s Court of Sharing.
By February 2019, she had become a Director! Unfortunately, half of her unit would be entering T Status in March.
In June 2019, Nicole had already been a director for 1 year. Yet she’d never sold more than $3000 in a month! (Wait, I thought it was so easy to sell? I thought directors were supposed to lead by example?) Nicole just needed $6854 to finish Queen’s Court of Sales, though.
In 2020, Nicole shared that she had been working her Mary Kay business full time since January. By October, she had only signed up one new team member. She’s had 10-15 career chats a month. Her teammates are having similar issues.
In 2022, Nicole admitted that if she does get someone to hold an appointment, they don’t want to hold a party. If they do agree to a party, they cancel or ghost her. She’s been offering both in person and virtual.
Nicole was back in 2023 and shared with the FB group that she’d shared the opportunity with 35 people so far that year and none signed up. She was especially anxious because she needed to requalify for her car.
In 2024, she asked for help with Boo Bags for Halloween. She’s done this for 5 years and has little success in booking appointments.
In 2025, she asked for help with Hostess Gifts. She had success in giving away $50 in free product. She’s still not having much luck booking that second appointment.
This year Nicole shared publicly that she wanted to earn the Cadillac, she’d be in it by June.
Nicole is aiming to finish the Seminar Year Strong. She’s trying to have a $6000 day so she can use the proceeds for a women’s shelter. She has not yet updated us on how this day went.
How does Nicole still think that Mary Kay is a good business? She is just another director trying to make this flopportunity work. She frequently posts in director groups about how hard it is to recruit new team members. Does she share any of this with the new recruits when she’s desperately waiting for them to place their first inventory order?
Of course not! Which unit members would ever sign up, much less order, if they knew how much Nicole was struggling to sell products, recruit women, and get them to place orders? That’s not the easy peasy “business” they’re selling to consultants during the recruiting pitch!
Visit the
Someone said she would win a big, beautiful diamond ring and posted a picture of the bee ring. All I got is “that is one UGLY ring.”
“Nicole was back in 2023 and shared with the FB group that she’d shared the opportunity with 35 people so far that year and none signed up.”
Cold calling hit rates are ~2%. This means that on average you need to approach ~50 strangers before you will get one to sign up.
Cold selling is hard enough. Cold selling overpriced MLM products is even harder! Cold selling the MLM opportunity, which has such a strong negative stigma, is nearly impossible!
Thanks to Parsons Green for showing the harsh reality these ladies face. There is no magic solution to this problem. Once you’ve exhausted pity purchases from your warm market of F+F, the stark reality of cold calling hits hard!
What struck me was her “anxiety” because she had to requalify for her car. Car qualifications are identical to car maintenance requirements. If she’s not consistently hitting qualification numbers, it means she’s been paying a hefty copay for that “free” car. Why on God’s green earth would you want to CONTINUE doing that?
Prices for the Equinox start at $29K for the base model, up to about $37k fully loaded.
If she quit the insanity and applied what she spends on “production” on a down payment and monthly payments, she’d have a car for keepsies and wouldn’t have to keep begging on social.
Give away $300 Timewise sets? Bribe them with cash? Give them six bills’ worth of freebies if they spend six hundred? Exsqueeze me, isn’t the point of all this to make money, not give it away?
Nicole, I’ll tell you what your MK pals won’t. If these people wanted to order and debut, they’d have done so ages ago. They want you to give up and go away and stop bothering them. They don’t want anything from you except lack of you.
You’re making yourself look like a desperate nag. Grow some self respect, look at what you’re doing, stop doing it, and go do something else.
I’d love to see a legit P & L statement for Nicole’s “business” along with the interest rates on the credit cards she must have maxed out long ago. It must be horrific.
Don’t they realize how dumb they look begging for inventory purchases, pity sales and giving away product all for a “FREE” car? Where is the free part?
I think the only place I see women posing with their mouth open in these crazy smiles is MK. I did it too hoping my excitement would manipulate people to do the thing I wanted…book an appointment, join my team, buy the product, etc. Now I see how phony I looked. SMH. 🤦🏼♀️