DIQ on Repeat
Mary Kay’s director in qualification (DIQ) process is one of the worst things you can go through as a consultant. It involves scrambling for 1 to 4 months to get enough recruits who order enough products so you can “qualify” to be a sales director. You need to get 30 unit members and get $13,500 in wholesale orders (if you do it in 3 months or less) or $18,000 (if you do it in 4 months).
I would love to see the company’s statistics on the percentage of women that fail to complete DIQ and how many of them try again and again. I know the failure rates are high. (Just ask Heather Daniel Kent who churns the same DIQs over and over.) But corporate would never want us to see those dismal numbers.
Here’s thread in a sales director Facebook group where everyone confesses how many times they had to do DIQ before they met the requirements to become a director. I think these women are the definition of “slow learner.” Well… except for the fact that they didn’t actually learn and kept trying.
Who are the winners when someone tries DIQ over and over? MK Inc., of course. And the sales director, who gets commissions on every one of those orders from the new recruits.